1 hour 30 mins = 50% 80 marks
Business activity
Marketing
People
One click closer to confidence; expand the titles below, to explore the sections.
1.1 Role of business enterprise and entrepreneurship
1.2 Business planning
1.3 Business ownership
1.4 Business aims and objectives
1.5 Stakeholders in business
1.6 Business growth
2.1 Role of marketing
2.2 Market research
2.3 Market segmentation
2.4 The marketing mix
3.1 Role of human resources
3.2 Organisational structures and different ways of working
3.3 Communication in business
3.4 Recruitment and selection
3.5 Motivation and retention
3.6 Training and development
3.7 Employment law
4.1 Production processes
4.2 Quality of goods and services
4.3 Sales process and customer service
4.4 Consumer law
4.5 Business location
4.6 Working with suppliers