Who I am
I was born in 1974 and have spent 9 years in traditional advertising agencies like Leo Burnett, JWT or Y&R as an account person. After a sabbatical, where I worked as a fitness coach in a hotel on the Maldives for a year, I started my career in digital, spending another 8 years in agencies like Razorfish, MRM or FullSIX and focussed more on strategic planning.
Always having a strong entrepreneurial spirit, too, in the same time I opened two own agencies, a b-to-b online portal and a bar and have lived in Frankfurt, Paris and Berlin.
Today I consider myself beyond the question of traditional or digital - with the consulting approach “Relevance Methodology (RM)” I help companies to find relevance and sense in every euro spent.