Brand Strategy

That's where i come from. From the first days of "Strategic Planning" at TBWA in 1994 to Head of Insights & Planning at McCann Worldgroup - I have always worked on the role that brands should take in this world. And when I realized that agencies do not have the right answers to this question anymore, I developed my own approach: The Relevance Methodology.

I invite you to get to know the methodology on this website, then maybe in person through a "Quickie", which can be done in a morning or afternoon, I can guide you through the set of questions or leave you with a poster to try for yourself. And then there finally is a fully fletched workshop format, where we can work together with you, your colleagues from different departments and your agencies, if you wish, this new approach new marketing. In order to get fresh ideas to start a different way to think about selling products and creating relationships.


Sometimes we might find out that we need to train your staff first, or find some new people to join forces, evaluate your existing partners or change the way you work.

Sometimes we come up with a great idea but then need to define a strategy how to sell this idea to leadership and/or international.


I am happy to help with all of the above :) You see can find example projects in these areas in my references.