THE 4YS REPRESENT THE AGE OF HAPPYHAPPYJOYJOY - AND THE CONVICTION THAT YOU NEED MORE THAN HAPPINESS AND JOY TO PLAY A RELEVANT ROLE IN LIFE!
You see it everywhere, in all ad agencies and marketing departments, and I can’t help but feel that the most fundamental thing - the genuine care and attention for the people who we want to buy our products - is never addressed sufficiently.
This is exactly what I am concentrating on! Devoid of high-level strategies, international restraints and internal politics, I take an in-depth look into the question: “What does a brand REALLY have to do to reach its people and develop a communally beneficial, eye-to-eye relationship with them?”
*happyhappyjoyjoy was the beginning of my vision, it became a blog and a 2-day-workshop. It now lives in my approaches for more relevance (in marketing), more collaboration (at the workplace) and experiences (at the POS) - all together for less fake joy and more real attention.
At the start was an analysis of all those brands that show smiling faces - as if this was enough to build "engagement" .... Have a look here.