I was born in 1974 and have spent 9 years in traditional advertising agencies like Leo Burnett, JWT or Y&R as an account person.
After a sabbatical, where I worked as a fitness coach in a hotel on the Maldives for a year, I started my career in digital, spending another 8 years in agencies like Razorfish, MRM or FullSIX and focussed more on strategic planning and the integration of disciplines.
Always having a strong entrepreneurial spirit, too, in the same time I opened two own agencies, a b-to-b online portal and a bar and have lived in Frankfurt, Paris and Berlin.
Today I consider myself beyond the question of traditional or digital - it is relevance, collaboration and experiences that count in this so called VUCA world!
THE 4YS REPRESENT THE AGE OF HAPPYHAPPYJOYJOY - AND THE CONVICTION THAT YOU NEED MORE THAN HAPPINESS AND JOY TO PLAY A RELEVANT ROLE IN LIFE!
You see it everywhere, in all ad agencies and marketing departments, and I can’t help but feel that the most fundamental thing - the genuine care and attention for the people who we want to buy our products - is never addressed sufficiently.
This is exactly what I am concentrating on! Devoid of high-level strategies, international restraints and internal politics, I take an in-depth look into the question: “What does a brand REALLY have to do to reach its people and develop a communally beneficial, eye-to-eye relationship with them?”
*happyhappyjoyjoy was the beginning of my vision, it became a blog and a 2-day-workshop. It now lives in my approaches for more relevance (in marketing), more collaboration (at the workplace) and experiences (at the POS) - all together for less fake joy and more real attention.
At the start was an analysis of all those brands that show smiling faces - as if this was enough to build "engagement" .... Have a look here.
Or check out www.happyhappyjoyjoy.de