Map

8:30 - 9:30

Registration check-in

Lobby

Pick up your registration materials, meet our partners, and make some new friends during this welcome period!

9:30 - 10:20

OPENING KEYNOTE

Seema Keswani (Sr. Director - Global Brand & Advertising at Qualcomm)

Main Hall C120

Strategist. Leader. Champion of modern marketing.

Seema will kick off Ad Day, setting the tone for the entire day with a keynote focused on how brands connect with audiences in a world where culture, technology, and behavior are constantly evolving.

10:30 - 11:20

Advertising AND Art: The Rise of Branded Entertainment

C120

Speakers:

Anders Lindwall (Childe)
Kathryn Meier (Hearts & Science)

Brand AND Performance: Stop Treating Growth Like a Tradeoff

C120A

Speakers:

Haley Hunter (Party Land)
Stephanie Geno (Mogl)
Kerry Fitzmaurice (Humble Brands)
Sam Emrich (Fortnight Collective)

Yes AND: Improv Skills for Modern Collaboration

S228

Speakers:

Sarah Halle (Vermilion)
Rebecca Bradford (The Improv Collaborative)

Creative AND Media: Reuniting to revolutionize ideas

N128

Speaker Panel:

Denise Mai (KARGO)
Chris Shewmake (Cactus)
Jared Kleinstein (Gondola Inc.)
Linds Jordan (Heinrich)

11:20 - 11:40

Morning Break

Lobby

Enjoy a brief brain break!

11:40 - 12:30

Creativity AND Value: How Domino's Turned “Just a Deal” into Big Ideas

C120

Speakers:

Kelly McCormick (Work in Progress)
D’Arcy O’Neill (Work in Progress)

Content AND Distribution: The FAST & CTV Boom

C120A

Speaker Panel:

Jenny Burrington (Amagi)
Kelly McMahon (LG Ad Solutions)
Kristin Eardley (Tastemade)

Moderator:

Jenny Shi (MediaJel)

Ideas AND Execution: Where Great Projects Quietly Go Sideways

S228

Speaker Panel:

Alex Dean Rodriguez (Lumenati by Brand Revolution)
Mona Hasan (Fortnight Collective)
Emily Wolf (Stone Strategy)
Dana Romanoff (Director)
Jennie Armon (SoundBloom)
Meg Puhr (Vail Resorts)

AI AND Workflow: Turning Tools Into Teammates

N128

Speaker:

Thomas Ma (Sapphire)

12:30 - 1:50

Lunch

Lobby

Feed your mind and chat with other participants about your favorite moments of the day thus far.

1:50 - 2:40

Afternoon Keynote

James Victore

Main Hall C120

Designer. Author. Creative provocateur.

James Victore doesn’t give talks. He starts movements.

"Create, create, create." This is the primal drive of all life on the planet. So, why do humans—especially designers and artists—often stop themselves short of living a creative and fulfilling life?

James Victore will take the stage after lunch to energize the room with a keynote that challenges how we think about creativity, voice, and the work we put into the world.