Let’s get honest. If you’re struggling in your coaching business—if it feels heavy, confusing, or inconsistent—you’re not broken. You’re misaligned.

You’ve likely been following someone else’s blueprint, applying strategies that “should” work, yet they drain you or fall flat. You’ve been forcing a version of success that doesn’t fit your energetic makeup.

This phase is about fixing the root cause: you’ve built your business around everything… except you.

Phase One is where we hit reset.
It’s where you stop trying to market, sell, or brand yourself using disconnected tactics—and instead, reconnect with the core of your business: you.

Because you are your brand. You are the offer.
You’re not here to “sell” to leads. You’re here to enroll the people who’ve been waiting for someone like you to show up fully.

And that only happens when you finally understand your Energetic Blueprint—your design, your flow, your natural magnetism.

So we start there.

You’ll receive a personalized Energetic Blueprint report and a one-on-one Deep Dive session to unpack it. Together, we’ll uncover what’s been off, where the friction is coming from, and how to realign your business with the way you’re actually built to operate.

From that foundation, we then explore:

• Who you’re truly meant to serve

• The difference between ideal clients (they’re great) and perfect clients (they light you up)

• How to speak about your work in a way that lands—because it finally reflects your truth

This is the foundation that supports everything. Without it, no strategy will stick. With it, you don’t need to push. You simply resonate.

This phase is not optional. It’s everything.

You’ve likely poured time, money, and energy into programs, courses, and coaches promising results.

But here’s the truth most won’t tell you:

If what you’re building isn’t rooted in who you are—it won’t work.

You’ll keep spinning in circles, wondering why your offers don’t convert, your messaging doesn’t click, or why your business still doesn’t feel like you.

That’s not your fault. You’ve just skipped a step—the most important step.

This work matters because you are your business.
Not your funnel. Not your sales page. Not your lead magnet. You.

You are the product. You are the brand. You are the transformation.

And if you don’t understand your design—how you’re wired to lead, create, attract, and deliver—you’ll keep applying mismatched strategies and feeling like you’re the problem.

You’re not.

“My Energetic Blueprint opened my eyes to why what I was doing wasn’t working. I doubled my income month over month and hit my first $10K month by embracing my authentic self.” — Sydney DeLucchi, Mindset Clarity & Pivot Coach

We begin by bringing you back to yourself—your Energetic Blueprint.

Here’s what happens in this phase:

•  A personalized Energetic Blueprint report (based on Human Design)

• A private 1:1 Deep Dive session to interpret your blueprint and map your energetic flow

• A custom-built private portal to house your blueprint and Phase 1 tools

• Discover your Ideal Client (those you’re designed to attract and help)

• Identify your Perfect Client (those you thrive working with in 1:1 or close containers)

• Get clear on your target market, niche, and what you are uniquely here to solve

• Start shaping your authentic brand voice from the inside out

• A powerful understanding of how you’re built to do business

• The real reason why things haven’t worked—and what will

• A clear energetic filter for who you work with (and who you don’t)

• Messaging that finally feels like you

• The ability to stop overthinking, forcing, or faking—and start resonating

• A calm confidence that builds momentum from alignment, not hustle

“This gave me so much clarity. Everything that used to feel hard now makes sense—and I finally know what to do, and more importantly, what not to do.”
— Emily de Armas, Copywriting Mentor

This is for you if:

• You’re stuck in what we call the Struggle Loop—overworking with little to show for it

• You’re attracting the wrong people (or no people)

• You’ve tried every program under the sun and still feel like something’s off

• You’re new to coaching and want to do it right from the start

• You’re ready to stop guessing and start building in a way that actually feels good

This isn’t just for beginners. It’s for any coach who’s ready to stop forcing and start flowing.

• Full Energetic Blueprint Report

• 1:1 VIP 1/2 Day: Deep Dive Session

• Private Member Site portal built just for you – with direct access to your personal guide/coach/private mentor – Johnnie (Founder of Life Balance Global Project)

• Simplified Online Trainings, Workbooks + guided prompts

• Copywriting and brand messaging tools aligned with your energy

This is where we reimagine your offers—not just what you’re selling, but how you’re delivering transformation.

Because most coaches build offers based on what they’ve seen others do. What the industry says “works.” What’s trending.
And then wonder why no one’s buying—or why it feels heavy, draining, or confusing.

Here’s the truth:

If your offers aren’t built from your energy, they will never feel good to sell—or easy to enroll.

Phase Two is where we build or rebuild your signature offer (or suite) based on your Energetic Blueprint—so what you’re selling, how you’re delivering it, and even how you talk about it finally aligns with how you’re naturally wired to serve.

This phase changes everything.

If you’ve ever felt resistance around “selling” or “marketing,” it’s not just mindset—it’s likely misalignment.

Because you’re not here to market. You’re here to self-promote.
You’re not here to sell. You’re here to enroll.
You’re not here to chase leads. You’re here to attract people who are already looking for someone like you.

And here’s the key:

You are the offer.
People buy into you before they ever buy from you.

So in this phase, we remove the pressure, gimmicks, and strategies that don’t fit—and build an enrollment flow that honors your energy, values, and delivery style.

What We Cover Together

• Identify, refine, or build your Signature Offer — the premium experience only you can deliver

• Use your Energetic Blueprint to choose how to package, price, and deliver your work

• Build your No-Pressure Enrollment Cycle
      → Free/no-barrier entry
      → Low-ticket / mid-tier / premium offer path

• Understand how and where people “enter” your business based on urgency and desire

• Clarify which delivery formats work best for your energy (1:1, group, self-paced, hybrid, etc.)

• Learn to recognize and stop offering things that drain you

• A fully built or restructured signature offer that reflects your zone of genius

• A pricing and packaging model that feels good and makes sense

• A mapped-out enrollment cycle that removes pressure and increases flow

• Confidence in your ability to enroll the right people, in the right way

• Peace around promotion—because it’s rooted in truth, not tactics

"For the first time ever, I actually like the way I talk about my offer. It’s not salesy. It’s just me, inviting the right people into something I know will change their life.”

— Lisa Thompson, PhD 

You’ll love this phase if…

• You’ve been struggling to explain or “sell” what you do

• You have offers, but none of them feel fully aligned

• You feel resistance when it comes to putting yourself out there

• You’re not sure what to charge—or what’s “too much” or “not enough”

• You want a simplified system that lets people choose their own entry point

• You want your offers to work—without sacrificing your energy to make it happen

•  1:1 VIP HALF DAY Deep Dive Session focused on Energetic Blueprint + Offer & Enrollment Cycle Creation

•  Signature Offer Workbook + Enrollment Cycle Framework

•  Price Structuring Templates by Energy Type

•  Delivery-Style Alignment Guide (based on Blueprint)

•  Self-Promotion Reframe + Pre-scripting Prompts for Enrollment Conversations

•  Offer Flow Mapping (free → low → mid → premium) 

If your content feels forced…
If you feel invisible despite your effort…
If you’re constantly second-guessing how or where to show up…

It’s not because you’re not good at marketing — it’s because traditional marketing isn’t good for you.

You weren’t meant to be everywhere. You weren’t meant to chase or convince.

You were meant to self-promote in alignment with your unique energy — in a way that feels like breathing, not burning out.

When you show up in your natural flow, the right people find you.
When they do, they already feel like they know you—and trust is already built.

•  Identify which self-promotion strategies best fit your Energy Type + Profile

•  Learn the difference between pull vs. push visibility

•  Choose aligned strategies such as:

  • • • • • Writing (blogs, Medium, articles)

          • Speaking (workshops, events, guest appearances)

          • Networking (the right kind of connections)

          • Direct Outreach (without being weird or pushy)

          • Instagram / Facebook / LinkedIn (platform-specific guidance)

•  Craft your presence: when people land on your profile or website, they feel you

•  Set up your online foundation so you’re ready when people do find you

•  Understand what creates trust and credibility naturally—not forcefully 

• A visibility plan that actually feels doable

• The confidence to show up without shape-shifting

• A clear online presence that does the talking for you

• Templates + guidance for how to speak and write from your energetic expression

• The ability to be seen without burning out or faking it

“Once I stopped trying to do all the things and just focused on what matched my energy, everything changed. People started coming to me. I wasn’t trying anymore. I was being.”

— Nancy Rose, Coach & Creator 

If any of this sounds familiar, this phase is for you:

• You feel invisible no matter how much content you post

• You’re burnt out on doing “all the things” without traction

• You’ve never felt good about selling yourself

• You’re unsure how to translate your energy into online presence

• You’re ready to stop chasing and start attracting—authentically

•  Self-Promotion Strategy Guide (choose by Blueprint)

•  Visibility Style Assessment + Energy Match

•  Mini Trainings for Instagram, LinkedIn, Facebook (based on your strategy)

•  Website Setup & Brand Presence Checklist

•  Guest Outreach & Networking Templates

•  Personal Brand Content Frameworks

•  Trust-Building Strategy Sheet 

This isn’t just about having a TV show—it’s about what it does for you.

You’ve spent the first three phases aligning your message, your offers, and your visibility to your true energy. Now, we amplify that alignment through a simple but powerful positioning tool:

Your own professionally branded show on Life Balance TV.

This isn’t for ego. It’s for elevation.
This is the phase where you stop feeling like just another coach—and start standing in your full authority.

You become the one people recognize, remember, and refer to. Not because you shouted the loudest—because your resonance is now amplified.

In an oversaturated market, the difference between being seen and being skipped is perception.

You could be the best at what you do—but if your audience can’t feel it at first glance, they move on.

A TV show instantly signals credibility, trust, and leadership.
But it only works if it’s built on real alignment—which is why we wait until Phase Four.

You don’t need millions of viewers.
You just need the right people to see you in your power, delivering your message through a format that elevates you. That’s exactly what this is.

What We Cover Together

•  1:1 TV Show Strategy + Creative Deep Dive

•  Brainstorm your show concept, name, tagline, and brand tone

•  Submit your vision + assets → our design team will create your professional TV show poster and personal branding our Life Balance TV platform

•  Our video production team will create for you branded Intro + Outro video (with a powerful Call To Action built in)

•  You’ll learn our unique Featured Guest Strategy: how to invite the right guests who bring their audience with them – and how to have their audience/followers become yours

•  Receive professionally created pre-show + post-show promotional assets for you and your guest

•  We handle post-production, platform upload, and ongoing formatting

•  For each TV Show episode our team will provide you with a Complete Repurposed Self-Promotion Package – we will turn your TV Show episode into the following:

1. A podcast for your own use and to distribute via our Life Balance Podcast Series

2. Instagram Posts & Reels

3. Facebook Posts

4. LinkedIn Posts

5. A professional article you can post on Medium or other renowned online publications

6. A blog post for you blog

7. A Promotional Trailer-Type Video Clip for your latest TV Show Episode

• Instant credibility, and authority – be perceived as a go-to expert

• A show you’re proud to share — because it’s your voice, elevated

• A consistent stream of fresh content that showcases your brilliance

• A repeatable strategy to grow your reach without burnout

• Guests that expand your audience and position you as a peer (not a pitch)

• A deeper layer of credibility and trust that makes enrolling clients (and charging more) so much easier

“I used to feel like just another coach in the crowd. Hosting a show gave me a way to stand out without shouting. It gave me presence, authority, and reach.”
— T.B., Therapist + Host

So who should do we feel should considering hosting their own TV Show on Life Balance TV?

• Coaches ready to be seen as experts & thought-leaders — not just service providers

• Energetically aligned creators who want to elevate their brand (without selling out)

• Anyone who wants to collaborate, showcase expertise, and attract clients without being salesy

• Coaches who want to shift from “one of many” to “the one who stands out”

Note: Look , we realize creating video or having to host a TV Show may not be for everyone – so this phase is optional—but highly recommended if you’re ready to be known, not just found. While having “Coach” on all your online presence is amazing – having TV Show Host next to it is a game-changer.

What’s Included in Phase Four

•  Your own TV Show on Life Balance TV (12 TV Show episodes delivered over a 6-month period – we recommend 2 episodes per month)

• 1:1 Deep Dive for creative + strategic alignment

• Professionally designed TV Show Art & Design Work

• Custom Intro Video + Outro Video Production with your brand + CTA

• Full post-production of each episode (we add intro/outro + polish, encode the video for TV, then publish live on Life Balance TV online, on Roku & Amazon Fire)

• Our unique Featured Guest Strategy plus Guest Promo Assets: pre-show + post-show for you + your guest

• Guidance on booking guests aligned to your perfect audience