Sports & Entertainment Marketing

Equipment Usage Information Announcement

In this class, students will work with specialized equipment and supplies and are responsible for any damage and/or waste due to negligence. This equipment includes cameras and lenses, Osmo video recorders, Macbooks and iPads. Much of this equipment is valued at more than $1000. Any damage or loss that occurs while the equipment is checked out to the student is their responsibility, even if the damage or loss is accidental. Students and/or their family will be responsible for paying to fix or replace the equipment.

Prior to using any of the equipment, students and their parents/guardians must sign the release and acknowledgement form in which they agree to these terms.

Sports Marketing Syllabus.pdf

Sports & Entertainment Marketing Expectations

Sports & Entertainment Marketing Power Standards & Learning Targets

Check back for the power standards & learning targets for this class.

Sports & Entertainment Marketing Units - What Students Will Learn

  • Ch 1: What is Sports & Entertainment Marketing?

    • The essential questions:

      • What are the core standards of marketing for a popular sports or entertainment event?

      • How is the economy affected by sports marketing?

      • How has the delivery of entertainment evolved over the past ten years?

  • Ch 2: Putting the Customer First

    • The essential questions:

      • What is the marketing concept for sports and entertainment events?

      • Why must sports and entertainment venues conduct research to keep repeat customers?

      • How do target markets and market segments affect a business’s marketing efforts?

      • What is an outstanding customer service culture, and why is it important at sports and entertainment events?

  • Ch 3: Sports & Entertainment Means Business

    • The essential questions:

      • Why do investors chance losing money, and what do they need to know to profit?

      • How do sports and entertainment businesses achieve profitability?

      • What are the sources and categories of business risk, and how are they managed?

      • What does ethics mean in sports and entertainment marketing, and what impact does unethical behavior have?

  • Ch 4: The Wide World of Sports & Entertainment

    • The essential questions:

      • What impacts do major international events and politics have on sports and entertainment?

      • How have global trends and global communications changed the sports and entertainment industries?

      • How do cultural and gender diversity relate to the popularity of sports and entertainment?

      • What is the role of travel and tourism in sports and entertainment, and why is multigenerationalism a factor?

  • Ch 5: Marketing-Information Management

    • The essential questions:

      • What are the characteristics and purposes of marketing-information systems, and what role do ethics play?

      • What are the steps in marketing research, and how is data collected and managed?

      • What factors should be considered when interpreting marketing information and making decisions based on data?

  • Ch 6: The Product is Sports & Entertainment

    • The essential questions:

      • What are the components of the product mix for a sports or entertainment event, and how can the product for that event be enhanced?

      • What is the bottom line for sporting events, and why are the costs so high?

      • Why are marketing strategies adjusted for different stages of the product life cycle?

  • Ch 7: Managing the Channels

    • The essential questions:

      • What legal and ethical issues have an impact on the role of channel management and global distribution?

      • How has technology improved the efficiency of channel management?

      • How can channel management strategies and costs be managed?

      • What strategies are used for sports distribution?

  • Ch 8: The Economics of Supply and Demand

    • The essential questions:

      • How does the law of supply and demand affect sports and entertainment events?

      • What factors help determine the price for a sports or entertainment event?

      • What are the business cycles and how do they affect consumer spending on sports and entertainment events?

  • Ch 9: Sports & Entertainment Promotion

    • The essential questions:

      • What are the purposes of promotion and what are its four elements?

      • What are the components of effective advertising and sales promotion?

      • Why are publicity and personal selling effective forms of promotion?

  • Ch 10: Promotional Planning

    • The essential questions:

      • What impact does the event triangle have on the value of entertainment awards?

      • What are the benefits of sponsorships and endorsements?

      • What steps are taken to develop a promotional plan, and which current promotional trends might be a part of the plan?

  • Ch 11: Selling Sports & Entertainment

    • The essential questions:

      • What do salespeople need to know about their customers and products to close a sale?

      • How can fans buy tickets for sports and entertainment events?

      • How do corporations outside of the sports and entertainment industries use sports and entertainment events for business purposes?

  • Ch 12: The Marketing Game Plan

    • The essential questions:

      • Why is marketing planning important, and what information is needed to begin planning?

      • How do strategies help fulfill marketing objectives?

      • What are the major components of a marketing plan, and why is positioning an important part of the plan?

  • Ch 13: Sports & Entertainment Legal Issues

    • The essential questions:

      • How are the governing bodies of sports involved with athletes and in the fair use of a sports teams’ brand?

      • How do labor relations affect the sports and entertainment industries?

      • What roles do agents, handlers, and advisers play in an athlete’s personal and professional life?

Class Expectations

  • Be kind and respectful - to yourself and others

  • Be prepared

  • Bring your computer each day, and be sure it's charged

  • Be on time

  • Food is not permitted in the classroom

  • Beverages must have a lid on them

  • Required materials:

Late Work Policy - Deadlines

As a CTE (Career & Technical Education) Teacher, one of the things I emphasize in my classroom is helping students prepare for post-secondary success. In Accounting I & Accounting II, the main "employability skill" focus is on meeting deadlines. As such, the following late work policies apply:

For daily assignments:

  • Daily assignments not completed by the due date will have 10% of their earned score deducted each day a project is late, until an assignment is worth 0 points. Late work deductions will begin 1 day after the assigned due date to allow students the opportunity to finish their late work during WIN.

For projects:

  • Each project will have 2 separately graded components:

    1. How well the project demonstrates mastery of the content and includes the required components. Projects not completed by the due date will have 10% of their earned score deducted each day a project is late, until a project is worth 0 points. Late work deductions will begin 1 day after the assigned due date to allow students the opportunity to finish their late work during WIN.

    2. Whether or not the project met the deadline. This component is worth 10 points - students will receive 10/10 if their project was completed by the due date and 0/10 if their project was not completed by the due date. This grade is separate from the actual project score; this grade will not be improved even if the project is turned in late.


License: Creative Commons 3 - CC BY-SA 3.0Attribution Link: Pix4free.org - link to - https://pix4free.org/Original Author: Nick Youngson - link to - http://www.nyphotographic.com/Original Image: https://www.thebluediamondgallery.com/notepad01/d/deadline.html


Communication Skills

Another very important employability skill is communication. In this class, a large emphasis is placed on being able to effectively communicate with others. Projects and presentations will have a communication component in which students are expected to communicate clearly and effectively to receive the communication points. Students will be assessed on how well they:

  • Communicate clearly and articulate their words

  • Use eye contact and appropriate body language

  • Respond to the audience's questions and feedback