Winter 2019/2020

4 marketing tactics e-cigarette companies use to target youth

From introducing appealing flavors to offering college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising on both outlets to reduce cigarette marketing to children. E-cigarette companies also take advantage of other marketing outlets, including the internet, retail environments and recreational venues and events.

Here are four ways e-cigarette companies market their products to target young people.

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eCigarettes

They aren't such a strange sight anymore, those slim cylinders about the same size and shape as a cigarette — only not made of tobacco and paper. E-cigarettes have gained in popularity since they were introduced to the U.S. market by companies that are now largely owned by Big Tobacco — so much so that "vape" was named the Oxford English Dictionary's 2014 word of the year.

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Congress Probes Bot-Generated Social-Media Messages About E-Cigarettes

House investigators ask five manufacturers of vaping products whether they used bots for marketing

Vaping related illnesses are on the rise, and it appears to be related to a black market of THC vapes. WSJ’s Daniela Hernandez sat down with doctors and experts to understand what’s happening with the outbreak.

By John D. McKinnon - Oct. 14, 2019 5:30 am ET

WASHINGTON—A congressional committee and the Massachusetts attorney general are investigating whether millions of bot-generated social-media messages about e-cigarettes have been misleading consumers about safety and health issues.

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