Winter 2019/2020

4 marketing tactics e-cigarette companies use to target youth

From introducing appealing flavors to offering college scholarships, manufacturers and sellers of e-cigarettes aggressively target young people.

There are few federal restrictions on e-cigarette marketing, allowing companies to promote their products through traditional outlets — such as TV and radio — despite a ban in 1971 on cigarette advertising on both outlets to reduce cigarette marketing to children. E-cigarette companies also take advantage of other marketing outlets, including the internet, retail environments and recreational venues and events.

Here are four ways e-cigarette companies market their products to target young people.

Click on the image above to read the whole article


They aren't such a strange sight anymore, those slim cylinders about the same size and shape as a cigarette — only not made of tobacco and paper. E-cigarettes have gained in popularity since they were introduced to the U.S. market by companies that are now largely owned by Big Tobacco — so much so that "vape" was named the Oxford English Dictionary's 2014 word of the year.

Click on the image above to read the whole article

Congress Probes Bot-Generated Social-Media Messages About E-Cigarettes

House investigators ask five manufacturers of vaping products whether they used bots for marketing

Vaping related illnesses are on the rise, and it appears to be related to a black market of THC vapes. WSJ’s Daniela Hernandez sat down with doctors and experts to understand what’s happening with the outbreak.

By John D. McKinnon - Oct. 14, 2019 5:30 am ET

WASHINGTON—A congressional committee and the Massachusetts attorney general are investigating whether millions of bot-generated social-media messages about e-cigarettes have been misleading consumers about safety and health issues.

Click here to read the whole article

First Lady Casey DeSantis Lauches "The Facts. Your Future." Campaign in Partnership with Florida Attorney General Ashley Moody, Education Commissioner Richard Corcoran, Surgeon General Dr. Scott RivKees, and DCF Secretary Chad Poppell

On December 4, 2019, in News Releases, by Staff

“From vaping to the opioid crisis we must protect our vulnerable children from the dangers of addiction,” said Attorney General Ashley Moody. “As Chair of the Statewide Task Force on Opioid Abuse, I am proud to stand with First Lady Casey DeSantis to announce the launch of ‘The Facts. Your Future.’ to prevent addiction and save the lives of Florida’s most precious resource – our kids.”

Click here to read the whole article.

Congress Approves Raising Age to 21 for E-Cigarette and Tobacco Sales

By Shellia Kaplan of the New York Times, December 19, 2019
Photo by Aaron Bernstein/Reuters

The House and Senate have now passed a provision that would ban the sale of tobacco and e-cigarettes to anyone under 21, at a time when Congress and the Trump administration are facing public pressure to reduce the soaring rates of teenage vaping.

President Trump has spoken in favor of increasing the age limit, and is expected to sign the measure into law as part of the overall spending package.

Nineteen states and more than 500 cities and towns have already raised the age to 21. Setting it as a national age limit is viewed as an effort to appease those who are calling for a full ban on e-cigarettes or a flavor ban to prevent addicting a new generation to nicotine.

Photo by Lee Phillips

Instagram bans influencers from getting paid to promote vaping and guns

On December 18, 2019, by Megan Graham on CNBC

Facebook and Instagram will no longer allow influencers to promote vaping, tobacco products or weapons on its platforms using “branded content.”

Instagram announced Wednesday it would no longer allow “branded content” that promotes those goods on either platform. In June, Instagram a change that would let advertisers promote posts from influencers, or users who work with brands to promote services or products. Users see a “paid partnership with” tag on a post when viewing that branded content on Instagram.

This change closes a loophole in Facebook’s advertising policies. Even though Facebook’s ad policies have banned the advertising of vaping, tobacco and weapons, private users can post about them, and until now advertisers could theoretically put paid promotion behind those posts.

The company said it would begin enforcement of the new rule “in the coming weeks.” An Instagram spokesperson said this is the first time it’s implementing restrictions around the type of items that can be promoted for branded content.