Value Chain for Sports & Industry
We create innovative & Agile supply solutions for sports users happiness


All supply actors of Decathlon have done a very good job in 2020, to accompany Decathlon during the Covid19 crisis. The world changes and the way we do business is changing also. In 2021, in order to adapt ourselves to this new situation, one of our very important strategy is to reduce "time to market". So improve our flexibility to match very quickly the demand of our

users and our customers. We must learn to work in uncertainty. One very important key of success to improve this strategy, is to get reliable data all along the supply chain : production leadtimes, production capacities, finish goods and component stocks and so many more.


🎯 KPIs Supply Europe [August 2021]

+10,8%
Sales turnover growth

+10,7%
Margin growth

+2,3%
Quantities growth


+13,2%
Stock growth



68,6d
Stock lifetime

-0,9d
Gap vs Y-1

Value Chain for Sports & Industry

We create innovative & Agile supply solutions for sports users happiness