The 2000s brought a new wave of change to the rap genre, building on the foundations laid in the 90s. Here are some key points:
Mainstream Popularity: Rap music continued to gain mainstream popularity, with many artists crossing over into pop charts. Artists like Eminem, Jay-Z, and Kanye West became household names.
Diversification of Styles: The 2000s saw a diversification of styles within rap. Southern rap, with artists like OutKast and Lil Wayne, gained prominence. The decade also saw the rise of alternative and indie rap.
Influence of Technology: The advent of digital platforms like iTunes and later Spotify changed the way music was distributed and consumed. This allowed for a greater proliferation of mixtapes and independent releases.
Auto-Tune: The use of Auto-Tune became popular in the late 2000s, with artists like T-Pain and Kanye West (in his album “808s & Heartbreak”) using the technology to significant effect.
Lyricism and Themes: While the 2000s had its share of socially conscious rap, there was also a trend towards more materialistic and self-aggrandizing lyrics. Themes of wealth, fame, and personal prowess were common.
In summary, the 2000s was a decade of evolution and expansion for rap, with the genre reaching new heights of popularity and influence. The trends and changes of this decade continue to shape the landscape of modern rap.