Def Jam Recordings is an American multinational record label specializing predominantly in hip hop, contemporary R&B, soul, and pop1. It was founded in 1984 by Rick Rubin in his dormitory at New York University12. Russell Simmons joined Rubin shortly after they were introduced to each other1.
The label’s first releases were LL Cool J’s “I Need a Beat” and the Beastie Boys’ “Rock Hard”, both in 19841. These singles sold well, leading to a distribution deal with CBS Records through Columbia Records the following year1.
Over the years, Def Jam has represented the cutting-edge in hip-hop music, pioneering the emerging sound of the genre with iconic stars like LL Cool J, Slick Rick, The Beastie Boys, Public Enemy, Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and Kanye West3.
In its fourth decade, Def Jam’s music and lifestyle have grown into a global brand, synonymous with creativity, quality, and authenticity3. The label has expanded to include branches in the UK, France, Africa, India, and Southeast Asia3.
As of 2024, Def Jam’s current roster includes Justin Bieber, DJ Khaled, Alessia Cara, 2 Chainz, Big Sean, Dave East, TooTrenchy, Jeremih, Pusha T, Fabolous, Jhené Aiko, Coco Jones, LL Cool J, Public Enemy, Jadakiss, YG, Muni Long, Buju Banton, Fridayy, Benny the Butcher, Trinidad Cardona, DaniLeigh, Fredo Bang, Nasty C, Armani White, and Hit-Boy among others1.