Hi there! I am Su
Hi there! I am Su
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I am a marketing specialist with 3+ years of experience through internships spanning multiple industries and reputable firms, including Porsche, Henkel, Unilever, and Ogilvy globally.
As a recent master of marketing graduate from NYU, I've gained proficiency in integrated marketing planning and execution, consumer & product research, digital marketing, and marketing operations.
If you want to discuss a project or an opportunity, you can reach me at:
I am a marketer who likes to get things done with a creative and strategic mindset.
I am a marketer who likes to get things done with a creative and strategic mindset.
Highlights:
Highlights:
Facilitated development of various new products with 50+ contacts in APAC and global regions across cross-functional teams at Henkel.
Planned and executed 2 video campaigns, achieving 1M views in 2 weeks across all platforms and increasing account followers by 5% within 6 months through consistent drafting and posting of 47 engaging articles.
Initiated 6 comprehensive market, consumer, and product research projects, employing a mix of desk, quantitative, and qualitative research methodologies.
Successfully delivered 3 compelling marketing pitches for renowned brands, addressing their business challenges.
Values：
Values：
Keep things simple and organized. Make it easy for people to understand and take action.
Stay curious. Always be learning something new about the industry, customer, or a skill on a daily basis.
Proactively take initiatives in sharing new ideas and optimizing work processes with the team.
Set the strategy after understanding the full picture of a project but also do the work.
Companies worked at:
Companies worked at:
Notable Work:
Notable Work:
Porsche Drive 2024 Campaign Plan
Porsche Drive 2024 Campaign Plan
Developed 2024 Campaigns to help Porsche Drive increase brand visibility, reach new audiences, and increase subscribers.
Work included market and consumer research, ideation, event and digital campaign planning on Youtube and Instagram.
Caesars Sportsbook Responsible Gaming Program
Caesars Sportsbook Responsible Gaming Program
Planned Caesars Sportsbook responsible gaming program to communicate with Gen-Zs to help them feel confident and be in control of their financial and mental well-being with Caesars Community.
Work included project management, product and consumer research, creative ideation, social media content planning, and advice on the development of APP features that cater to the unique needs of this demographic.
LVMH Benefit Cosmetics China Relaunch Plan
LVMH Benefit Cosmetics China Relaunch Plan
Developed a data-driven marketing relaunch plan and market research report for Benefit to establish it as an iconic youth prestigious brand in China.
Work included performing market research by analyzing 469 questionnaires through Qualtrics and interviewing 9 influencers, creating a data-driven market strategy with creative content and generating product advice and retail store strategy for the brand.
Henkel Schwarzkopf Professional New Product Development and Market Strategy Facilitation
Henkel Schwarzkopf Professional New Product Development and Market Strategy Facilitation
Initiated APAC NPD maintenance, relaunch, and rollout projects. Successfully met all project deadlines and fostered strong collaboration with cross-functional teams.
Collaborated with over 50 contacts globally across Sales, Supply Chain, R&D, Legal, and Local Marketing teams in COG Confirmation, packaging update, transfer price, sampling, and digital assets.
iFlytek Social Meida Planning & Execution
iFlytek Social Meida Planning & Execution
Launched 2 video campaigns with AI technology to educate the younger generation on a traditional dialect, generating 4.2 million views in total across all channels. Increased account followers by 5% within 6 months through consistent drafting and posting of 47 engaging articles.
The comprehensive scope of work covered idea generation, influencer collaboration, video shooting support, copywriting, campaign planning, precise execution, and campaign analysis.
Additional Work:
Additional Work:
Unilever Media Reporting
Unilever Media Reporting
Conducted media performance analysis, social listening and competitor analysis, supporting effective decision-making and driving business growth.
Henkel B2B Market Research
Henkel B2B Market Research
Designed a salon visit plan, questionnaire and interviewed hairdressers and business owners at 5 salons in Shanghai to acquire insights into product usage, brand awareness, and consumer needs.
iFlytek Robot Product Launch
iFlytek Robot Product Launch
Performed competitor analysis, wrote and published a comprehensive 31-page report through desk research and interviews, initiated the whole process of commercial video shooting to support product commercialization.
Find me on Linkedin
Find me on Linkedin
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