Covid-19 Campaign Highlights
About the Covid-19 Campaigns
This past Spring, undergraduate students in the Department of Media, Culture and Communication at the Steinhardt School of New York University created ad campaigns that addressed social issues around the coronavirus. They chose to communicate messages of hope, handwashing, workers' rights, racial disparities, domestic violence, animal adoption, the environment and of course, "Staying the F^% Home." The students used the advertising techniques learned in the first half of the class to create better, more relevant messages designed to standout in an oversaturated media landscape.
The students crafted these "social good" campaigns while sheltering-in-place in the US, Canada, Mexico, Korea, Egypt and China, and attending class and team meetings remotely. They were working in real time, responding to the pandemic while in the midst of it. They challenged themselves to engage their audiences in novel ways using Tik-Tok, Animal Crossing, and even SpongeBob SquarePants.
This showcase celebrates these students' creativity with eleven of the top campaigns, selected from two sections of Advertising Campaigns, a course taught by Jean Railla.
Special thanks to MCC spring 2020 graduate Megan Liao for creating the site.
My campaign redefines what it means to be an essential worker and emphasizes that no job is too small. As a federation of over 55 unions, I chose the American Federation of Labor & Congress of Industrial Organizations (AFL-CIO). I am proud of creating a campaign that feels both genuine and important.
Animal Crossing: New Horizons
We chose to tap into the existing excitement and obsession over the Animal Crossing: New Horizons game by examining how players use it as a way to stay connected to friends and host virtual gatherings. We built an event update that would allow players to help a character in need while also learning various health protocols related to COVID-19.
Egyptian Animals Rescue
While in Egypt, my home country, I crafted this campaign in order to raise awareness about pet's rights and during the pandemic. This project is very close to my heart as it addresses a topic I have advocated for several years. I am proud of my Petsonas and #Pawmble platform.
New York State Department of Health
Most public service announcements (PSA's) are boring and easy to ignore. The Covid-19 PSA's distributed by the New York State Department of Health are no exception. Given the importance of good hygiene during the pandemic, we decided to craft a series of visually appealing messages that would grab NY'ers attention
US Olympic Committee
Coivid-19 has created a massive shift in all of our lives. Even among the chaos and uncertainty, there are endless sources of inspiration and strength being embodied by the those working tirelessly on the frontlines. The Olympic committee was a natural fit for an organization that honors this kind of hard work and determination and my print ads honor and respect this display of perseverance and championship that is giving us a chance at a healthier future.