NEW DREAMS Reimagining Public Service Communication
New Dreams: Reimagining Public Service Communication in 2021 is a showcase of ad campaigns for social good that were created by students in “Ad Campaigns,” a course taught by Jean Railla in the department of Media, Culture, and Communication at the Steinhardt School of New York University in the Spring of 2021.
SOCIAL GOOD CAMPAIGNS
The Dream of Safe Streets Part 1. The threat (and reality) of violence against women makes walking home late at night an ongoing problem for all those who identify as female. 1800-GET-HOME tackles the issue with a proposed hotline service as well as a city-wide educational campaign. By Emily WIlson, Alisha Dhir and Reilly Karger
The Dream of Empathy and Awareness. #ListenUp educates the hearing and empowers the deaf. Of note is the experiential advertising component which seeks to build empathy by recreating the experience of deafness. By Ellie Gershunwald, Layla Lee and Nichel O'Garro.
The Dream of Safe Streets Part 2. Girls Just Want To...Be Safe provides female-identifying students and anyone else that wishes to participate with tangible safety measures and tools including Safe NYU, an app that geolocates and pairs students travelling late at night. By Sandra Ittah and AnnetteYang.
The Dream of Utopian Solutions. Plant the Rainbow reimagines compostable candy wrappers that transforms into flowers when planted. This is what true recycling could look like. By Hayley Villapudua, Avantica Pandey and Caitlin Bishop.
The Dream of a Living Wage. #Just Sign It supports the NYU's Graduate Students' Organizing Committee (GSOC) fight for a fair union contract through clear communication, infographics and easy access to an online petition. By Jackson Harris and Cortlandt Meyerson
The Dream of Slow Fashion. Fuck Fast Fashion demonstrates how sustainable fashion can be affordable by shopping for second-hand clothes and organizing community-wide clothing swaps.
The Dream of Teen Empowerment. Here for you, Always, reaches teens with a complete rebrand of menstruation products. The updated design includes illustration, stickers and a more contemporary feel while the messaging focusses on de-stigmatizing menstruation. By Emma Comrie, Heidi Kim, Doreen Litvak and Julia Wiggs.
The Dream of a Good Night Sleep. Dream Bigger addresses sleep issues with a gamification model that rewards students for attending educational seminars, plus a university-wide, Casper-sponsored sleep-pod rooms for napping. By Annabella Farrugia, Erin Scott and Thea Wang.
Explore More Ads 4 Social Good
This collection of student work was created during April and May of 2020, when New York City was the global epicenter of the pandemic.
While attending class from their homes in Tel Aviv, Krakow, Cairo, Shanghai and cities across the US, the students transformed their anxiety and anger about the pandemic and the social and political issues surrounding it, into powerful and unexpected PSA's. (For example a PSA embedded into Animal Crossing Game Play (above) and a poster series helping parents of young children cope with their feelings. )