Embedded Files
Essential Question:
Essential Question:
What are the benefits and drawbacks of online tracking?
Learning Objectives:
Learning Objectives:
Define online tracking and describe how companies use it.
Identify the benefits and drawbacks of online tracking to both companies and users.
Analyze specific examples of online tracking and take a position for or against them.
Review Vocabulary:
Review Vocabulary:
Online tracking: Apps, websites, or third parties collecting information about your online activity (other sites you visit, links you click, how long you stay, etc.)
Third party: A company other than the company that owns the website or app you're using
Targeted advertising: Websites or apps selling you something based on information they have collected about you
Personalized content: Online information tailored to you by websites and apps based on your behavior and preferences about you
Watch:
Watch:
Reflect on the video
Reflect on the video
What kinds of information about yourself do you share online?
Who do you share this information with? Who sees it?
How is this information used?
What do you think of tracking and targeting? Do you think it is OK for companies to collect information about you?
Review:
Review:
What is an example of online tracking? Select all that apply.
A website that captures the IP addresses of visitors and uses them to create user profiles.
An app that includes links that the user can click to see different types of content.
An app that captures what links a user clicks and uses that information to predict what types of links to show the user in the future.
Any website that has advertisements.
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