Making plant-based options more convenient through effective search engine optimization focusing on long-tail searches.
Increasing the convenience of veganism will result in less animals suffering.
Answer a million queries in a helpful way, and you'll save a billion animals.
Fat head search = "vegan"
Chunky middle search = "how to eat vegan"
Long-tail search = "how to eat vegan at Harvard University"
Further down the long-tail = "how to eat vegan at Harvard University late at night inexpensively"
70% of all searches are in the long-tail. The further down the long-tail, the more helpful search results tend to be. The more helpful search results tend to be, the higher probability an action is taken by a user.
Note how the further down the tail you go, the more helpful the answers become. People want specific answers to their questions. Telling a hungry student pulling an all-nighter that "veganism is eating no animals products" or "you eat vegan by only eating plants" is not helpful. But saying "you can eat vegan at this exact location at these exact times, and don't worry they have the type of food you are looking for" is much more useful which will result in more people actually eating vegan.
