Summary

Experienced Revenue Operations Leader with over 15 years in process optimization, CRM implementation, and forecasting seeking a challenge. Proven ability to drive revenue growth, reduce costs, and streamline workflows across sales and marketing teams. Skilled in data-driven decision-making, KPI management, and utilizing tools like Salesforce and HubSpot to boost performance. Excited to leverage expertise in RevOps/SalesOps to support business strategy and optimize sales operations for a forward-thinking company.

TECH

Salesforce | Hubspot | PowerBI | Looker | Excel & Pivots | Asana | Jira | Proprietary Systems

• Achieved a 42% Monthly Revenue Increase by enhancing production planning and inventory management through advanced sales forecasting and data-driven insights.

• Reduced Operational Costs by 25% by automating workflows with Salesforce Flow Builder, streamlining account management, and optimizing team efficiency.

• Improved CRM Adoption by 50% by implementing cross-functional training and establishing KPIs to track customer health, resulting in better customer insights and increased engagement.

• Expanded Account Coverage by 300% through a scalable Customer Success strategy that leveraged Salesforce automation to increase productivity and customer retention.

• Drove 693% Revenue Growth at G FarmaLabs by building a Customer Success team and aligning with Trade Marketing, resulting in a highly proactive, customer-centric sales approach.

WORK HISTORY

SALES OPERATIONS DIRECTOR, KURVANA
March 2019 - October 2020
Transformed sales operations through strategic leadership and innovative process improvements.

• Built and Led Sales Support Team: Established and managed a high-performing Sales Support team responsible for billing, order scheduling, visit coordination, and dispatch, effectively resolving B2B customer issues and ensuring seamless communication with Sales reps.

• 50% Faster Order Processing: Reduced order times by collaborating with distribution on packing and preparation workflows.

• 90% CRM Adoption Increase: Boosted CRM accountability and usage with Salesforce Flow Builder automations and custom dashboards.

• 33% Growth in Order Frequency: Optimized fulfillment speed and accuracy, driving reorders and revenue growth.

• Sales Enablement: Created a centralized training library, delivering sessions to improve performance.

• Strategic Reporting for C-Level Leadership: Built robust reporting systems that provided insights into sales strategies, resource allocation, and inventory management, enabling data-driven executive decision-making.

• Churn Management During Downturn: Proactively managed churn by improving order processing timelines, fostering open communication, and ensuring prompt response times, contributing to client retention in challenging periods.

SALES DIRECTOR, G FARMALABS
September 2015 - March 2019
Drove exponential sales growth through strategic leadership and innovative sales strategies.

• 693% Revenue Growth: Scaled monthly revenue to $500k by building a Customer Success team and aligning with Trade Marketing.

• 250% Account Base Growth: Expanded accounts by developing a Customer Success team to manage 85% of sales, allowing field reps to focus on acquisitions.

• 80% Proactive Reorder Rate: Streamlined territory protocols, enhancing customer order convenience.

• Forecast Accuracy Improvement: Enhanced brand-specific forecasts and synchronized with promotional activities.

• Reduced CAC: Shifted 80% of sales activities to inside reps, allowing outside sales to target new business and expansion.

My HIGH5 Strengths Test Results

Strategist

As a Revenue Operations Director, my strategic thinking allows me to see the big picture of how sales, marketing, customer success, and finance intersect. I've consistently developed comprehensive strategies that align these departments, resulting in streamlined processes and increased revenue. My ability to connect the dots has led to innovative solutions that drive both short-term wins and long-term growth.

Problem Solver

My passion for dissecting and rebuilding processes has been crucial in optimizing revenue operations. I've identified and resolved inefficiencies in sales funnels, CRM's, and cross-functional workflows. This problem-solving approach has resulted in significant improvements in operational efficiency and revenue generation.

Believer

My core values of Authenticity, Community, Integrity, and Inquisitiveness guide my leadership style as well as how I work with teams and stakeholders. In revenue operations, these values translate to transparent reporting, fostering collaborative team environments, maintaining data integrity, and continuously seeking innovative solutions to drive revenue growth.

Deliverer

My commitment to following through has been essential in implementing successful revenue operations strategies. I've consistently met project deadlines and exceeded performance targets. This reliability has built trust with both team members and executives, facilitating smoother cross-functional collaborations and more effective revenue operations.

Philomath

My love for learning has been instrumental in staying ahead of the curve in revenue operations. I've quickly mastered new technologies and methodologies, from advanced CRM systems to cutting-edge analytics tools. Moreover, I've effectively shared this knowledge, elevating the capabilities of entire teams and driving organization-wide adoption of best practices in revenue operations.