How coaches find coaching clients
The ULTIMATE "How To" marketing blog for coaches
The ULTIMATE "How To" marketing blog for coaches
Do you need a website? It's a question that plagues business owners. You've got to get your name out there, but how? A website can cost thousands of dollars to create, and if you don't have a lot of experience in that area, it might not be worth it. Plus, there are so many other expenses involved with starting your own business — marketing materials, advertising costs and more. But here's the thing: you don't need to spend money on expensive websites or flashy graphics when all you really need is some exposure on social media platforms like Facebook and Instagram.
When you're starting a business, there's so much to do. You need to build a brand, get the word out and build a network. You need to be able to communicate with your clients, whether it's by phone, or email.
Nowadays, we have many more options at our disposal than ever before when it comes to communicating with people: social media channels like Facebook and Twitter; video conferencing apps like Google Hangouts; even texting (if you still use that).
Since you’re a life coach, you know that marketing is an important part of your business. You need to get the word out about what you do and how effective it is, in order to attract new clients. So to get started fast, hire a really good business coach for coaches.
And if there’s one thing life coaches are short on time for, it's adding another task to their already full plate.
That's why I believe online marketing can be a great solution for coaches who don't have time or resources for traditional advertising methods like TV ads or billboards. The internet has helped us reach our customers where they are--at home and at work--and gives us the opportunity to connect with them all day long through email newsletters and social media updates (like this one!).
If you’re just getting started as a coach, traditional marketing can be extremely expensive and time-consuming. Even if you have the best ideas for how to attract clients, it can take months before anything happens.
With social media, you can get results much faster. By posting content on Facebook or Instagram, for example, you immediately reach thousands of people with your message. This is especially effective if your target audience spends most of their time online in social media channels such as those two—and it’s not just millennials! You might think that only young people use these sites but actually over 50% of all adults are on Facebook at least once per day (source).
All of this means that rather than spending hours writing blog posts and sending out emails hoping that someone will read them then contact me as a result…I would rather spend my time doing things like building relationships with potential referrals sources within my community who may need coaching too!
You need to get the word out in a simple, inexpensive way.
Social media is the best way to do that. It's free and you can use it to engage with your audience. You can set up a Facebook page, or a Twitter account, or have both. You can also have an Instagram account and maybe even Snapchat (if you can figure out how to use those apps). And each social media platform has its own unique features that make it ideal for life coaches:
Facebook has organic reach and video capabilities
Twitter is great for live-tweeting events and posting short clips of content; Twitter Moments is also useful for curating interesting articles from around the web
Instagram is great if you want more visual content on your site
You have so much to do and so little time that you cannot add one more task.
You already have a website. It's called LinkedIn, Facebook and Twitter. There are many benefits to having a website but if you are getting started, these social networks will allow you to develop your brand, engage with prospects and clients, share content and build your authority in the industry.
You don't need a website, you can use social media instead. Social media is free, easy to use and a great way to build your brand. It also allows you to generate leads and answer questions from prospective clients.
This free website is produced by: Going Beyond The Illusion