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If you’re a company exploring collaboration with the CoSTAR National Lab, a strong R&D project is your chance to push beyond standard production and experiment with new creative technologies. The focus should be on developing innovative ideas - such as prototypes, tools, or workflows - within areas like film, TV, games, performance, or immersive media, typically at early to mid stages of development. 

Your project should clearly show how this innovation could translate into commercial value, whether through new services, intellectual property, or more efficient production methods, while making meaningful use of CoSTAR’s specialist facilities and expertise. The most compelling proposals deliver tangible, testable outcomes and contribute to the wider creative ecosystem, often through collaboration or cross-sector impact. Projects are also expected to reflect responsible innovation, considering sustainability and inclusion alongside technical ambition, helping ensure that innovation delivers real value for both industry and society.