Adidash

A new way of packaging sneakers in a box to backpack design for the Adidas x Parley collaboration that are made out of 100% recycled ocean plastic. The aim for this project is to create a new form and way of thinking when it comes to packaging and storing shoes with producing less waste, repurposing and being sustainable. Adidas is a multinational organisation that designs and manufactures sportswear shoes, clothing and accessories. Parley for the oceans is an environmental organisation that focused on using ocean plastic to product running shoes. The form and function of the Adidash shoe bag is designed to reduce material, be reusable and have multi-purposes. It intends to be used by active and sustainably conscious individuals who have a passion for athleisure wear, sports/fitness and being proactive.

Elghawi_Maya.mp4

Adidas x Parley introduces Adidash.

ENJOY!

A quick 4 minute video explaining the use and part of the thought process behind Adidash, using digitally drawn animations.

Adidash Presentation PDF

Easy and fun presentation showing a simplified and more visual version of the Adidash Book.

adidash_pres.pdf

Adidash Book PDF

An in depth look at the process and research behind Adidash. The book will guide you through the research on the reason behind the project, the intended target audience, user cycles, examples and more.

Maya Elghawi - Adidash .pdf

Maya Ghawi

Studied Product Design at Parsons School of Design.

Jordanian based in New York, raised in Abu Dhabi.

My projects have a strong futuristic and visionary footing to respond to the issues of today and aspire to the potential of tomorrow. They follow sustainable principles in ways that keeps them novel, fresh and edgy.

Contact

Name: Maya Ghawi

Email: mayaghawi98@gmail.com

PhoneNumber: 646.549.8596

Resume

(attached below)

Resume - Maya Ghawi.pdf