A new type of consultancy that fuses smart thinking with real-world expertise in Customer Value Management to help you achieve greater profitability from your customer relationships

Data Smart

The future belongs to businesses that can commercialise insights and rapidly deliver better, more tailored experiences to their customers...but not every business is fully prepared for this data-driven future

‚ÄčNet Gain was founded to help these businesses quickly make sense of their data, implement CVM strategies, transform capabilities, prepare for growth, and optimise customer relationships.

Business Smart

We've worked for and with some of the world's most innovative, customer-focused businesses across financial services, digital, TV and mobile.

For example, Vodafone, Barclays, Santander, Lloyds Banking Group, Virgin Media, Experian and GE Capital. We've also worked with many innovative vendors such as Adobe, Alterian, IBM, Marketswitch, Pega and SAS.

CVM Smart

Net Gain has deep understanding of how to avoid the pitfalls in data-driven CVM initiatives and how to accelerate capability transformation programmes.

We help businesses make sense of data, guide design of insight, define customer management strategies, create CRM and CVM capability requirements, select vendors, guide transformation programmes and embed continual test and learn.


Whether you're just starting out on a new initiative, looking to reinvigorate your thinking or just want to find out more, we'd love to hear from you ‚Äčand the journey you're on!