Academi Profile

• Ph.D.  Marketing, Bharathiar University, Coimbatore, 2015.
  
  

• M.Phil. in Management, Alagappa University, Karaikudi, 2005.
  
  

• MBA, from Maharaja College for Women,  Bharathiar University, Coimbator, 2000
  
  

• B.Com, from Vellalar College for Women, Bharathiar University, Coimbatore, 1998
  
  

Professional Experience

• Professor and Head – MBA, Nandha Engineering College (Autonomous), Erode
  June 2020 – Present

• Professor, Nandha Engineering College (Autonomous), Erode
  January 2016 – May 2020

• Associate Professor, Nandha Engineering College (Autonomous), Erode
  January 2012 – 2015

• Assistant Professor, Nandha Engineering College (Autonomous), Erode
  March 2010 – December 2011

• Lecturer, Nandha Engineering College (Autonomous), Erode
  September  2007– February 2010.

• Lecturer, Navarasam Arts & Science College for Women,  Erode
  December  2001 –February 2005

• Lecturer, Maharani  Arts & Science College for Women,  Erode
  June 2001 –November 2001

Funding details:

          Received a fund of Rs.4.63, 000 from AICTE for FDP – “Fostering Ethics, Moral values, and Character Building in Technical Education” Dated: 09.01.2019

Scopus Indexed Research Articles

1. Ryali, N., Manimegalai, V., Nikkhel, A., Nadh, P. G., Bandaru, Y. C., & Sai, P. V. (2024). A Business Strategy for Insurance Companies Using Deep Learning for Risk Assessment and Mitigation, 2nd International Conference on Disruptive Technologies (ICDT), 66–70. (Scopus)
   
   

2. Beevi, S. Z., Aeron, A., Manimegalai, V., & Maheshwaran, T. (2024). An Efficient Way of Designing Framework Using CNN and MLP Algorithms to Detect B Cancer, International Conference on Advance Computing and Innovative Technologies in Engineering, 137–140. (Scopus)
   
   

3. Das, A., Ponnuru, A., Madhuri, J. V., Saravanan, S., Vijayakumar, T., & Manimegalai, V. (2025). Data-Driven Approaches to Water Quality Monitoring: Leveraging AI, Machine Learning, and Management Strategies for Environment Protection, Journal of Neonatal Surgery. (Scopus)
   
   

4. Praveenadevi, D., Manimegalai, V., Bamini, J., Kaushal, A. K., & Fufa, G. (2024). Exploration of Workaholic Characteristics of Married Women in Healthcare Sector During Pandemic Situations, South Eastern European Journal of Public Health, Jacos Verlag. (Scopus)
   
   

5. Soujanya, K., Manimegalai, V., Reddy, B. R., Aarya, K., Vardhan, G. O. K., & Kumar, A. S. S. (2024). Personalized Learning Paths Using Deep Neural Networks and Adaptive Intelligent Training on Smart Education Platforms, 15th International Conference on Computing Communication and Networking Technologies (ICCCNT), 1–5. (Scopus)
   
   

6. Manimegalai, V. (2024). B2B Digital Marketing Perspective to Study the Ethical Principles of Organizational Behavior in India, International Journal of Intelligent Systems and Applications in Engineering, 233–238. (Scopus)

7.  N.Devaraj, Dr.N.B.Premkumar,  Manimegalai, V. (2024). “Exploring the Factors Influencing The Satisfaction of the Quality Work Life Among Police Personnel Revealed through Factor Analysis , Journal of Critical Reviews ISSN- 2394-5125 Vol 6, Issue 6, 2019.  (Scopus)

8. Dr.V.Manimegalai,  “Unleashing The Potential: Cloud Finance In The Financial Services Landscape”  2024, African journal of biological science, Volume 6,Issue 10, 2024, Page 1131-1137
   
   

Book Chapter Publications ( Scopus Indexed)

1. Vasundhara, S., Venkatesh, K. S., Manimegalai, V., Sundharesalingam, P., Sathyakala, S., & Boopathi, S. (2024). AI-Powered Marketing Revolutionizing Customer Engagement through Innovative Strategies, Cases on AI Ethics in Business, IGI Global. (Scopus)
   
   

2. Pachuau, L., Bhaskar, D. N. S., Manimegalai, V., Varde, Y., YS, H., & Murugan, S. (2024). Driving Profitable Business Growth through Economical Optimization, Energy Management, and Industrial 5.0 Innovations, Cases on AI Ethics in Business, IGI Global, 252–272. (Scopus)
   
   

3. Sudha, M., Chandra, S., Roy, S., Manimegalai, V., Priya, P. K., & Boopathi, S. (2025). Agile Approaches to Commercializing Agricultural Business: Strategies for a Dynamic Market, Impact of Digital Transformation on Business Growth and Performance, IGI Global, 579–610. (Scopus)
   
   

4. Ashish Kumar Parashar, M., Mannepalli, S., Manimegalai, V., Priyadharashini, B., & S. (2025). Integrating Universal Design in Education Policy through Technological Solutions: Breaking Barriers, Global Practices in Inclusive Education Curriculum and Policy, 231–260. (Scopus)
   
   

5. Shanthi, B., Ravichandran, C., Manimegalai, V., Parashar, A. K., & Hari, B. S. (2025). Critical Thinking in Higher Education Through Innovative Strategies: Out-of-the-Box Thinking, Global Practices in Inclusive Education Curriculum and Policy, IGI Global, 365–398. (Scopus)
   
   

6. Rani, M. R., Sowjanya, N. C., Manimegalai, V., Anand, T., & Dharshne, M. (2025). Higher Education Reforms and Flexible Learning Initiatives Under the National Education Policy (NEP), Social Innovations in Education, Environment, and Healthcare, IGI Global, 125–145. (Scopus)
   
   

Book  Publications 

1. Holistic Business Solutions: Case Studies on Market Mastery, Talent Triumphs, Financial Frontiers, and Competitive Edge, Publisher: Chendur Publishing House, ISBN: 978-81-972005-4-0, First Edition, 2022. 

2. Synergizing Business Functions: Case Studies, Integrating Customer - Centric Strategies, Culture Catalysts, Capital Chronicles, and Innovation Imperative, Publisher: Chendur Publishing House, ISBN: 978-81-972005-2-6, First Edition, 2023. 

3. Marketing of Life Insurance Policies in Rural Areas, Publisher: LAP LAMBERT Publishing House, ISBN: 978-620-7-99852-4

UGC Care and Peer Reviewed Publications

1.  Manimegalai, V. “HRD for Global Banking”, Organizational Management- Vol. XXI.No.2. July - Sep 2005- Reg. No. 44556/85 with R.NP·(lndia); P.No :8-10

2.  Manimegalai, V. “Advertising and Sales Promotion” – The Procure Option of Customer”, Organizational Management- Vol. XXIII.No.3. Oct- Dec 2007- Reg. No. 44556/85 with R.NP·(lndia); P.No :25-26

3. Manimegalai, V. “E-commerce- A drive in export marketing strategy”, Organizational Management- Vol. XXV.No.4. Jan - March 2010 - Reg. No. 44556/85 with R.NP·(lndia); P.No :29-31

4.  Manimegalai, V. “Life Insurance Industry – Exploring Initiatives for Innovation”, Journal of Management and Science” Special Issue-11 March 2013, ISSN 2250-1819/ EISSN 2249-1260; P.No: 157-161

5. Manimegalai, V. “Examining the major problems faced by the life insurance policy holders revealed with Henry Garrett Ranking Technique”, International Journal of Exclusive Management Research-IJEMR –March 2014 - Vol 4 Issue 3 - Online - ISSN 2249–2585 Print - ISSN 2249-8672. P.No: 1-5

6. Manimegalai, V. “Exploring the major challenges faced by the insurance agents to penetrate in the rural markets through factor analysis”, International journal of psychology and Education – ISSN:2321-8606,Issue-6 Volume-1 February 2014. P.No: 162-173

7.  Manimegalai, V. “Expectations and Satisfaction of Consumers in rural market with the services offered by Life Insurance Corporation of India revealed through factor analysis”, Intercontinental Journal of Marketing Research Review-Volume 2, Issue 7 (July, 2014), ISSN: 2321-0346- Online ISSN:2347-1670- Print, IMPACT FACTOR VALUE: 0.612. P.No: 21-31.

8. Manimegalai, V. “Examining the major problems faced by the police officials in balancing their work life revealed through Henry Garrett ranking technique”, ACADEMICIA: An International Multidisciplinary Research Journal, Vol. 4, Issue 10, Oct. 2014, ISSN:2249-7137, Impact Factor: SJIF 2013=5.099. P.No: 9-15.

9. Manimegalai, V. “An Empirical Study on the Diversified Funds of an Individual towards Various Investment Opportunities with Reference to Erode District” , International Journal of Exclusive Management Research, April. 2015, ISSN: 2249-8672, Impact Factor: 5.76. P.No: 59-62.

10.   Manimegalai, V. “The Impact of International Business on the Global Economy”, A Journal of Intercontinental Management Consortium, February 2016, ISSN: 2347-1670 & 2347-1654, Impact Factor: 1.590 & 1.552. P.No: 195-197.

11. Manimegalai, V. “Examining the major marketing strategies adopted by the life insurance agents to enhance the insurance business in the rural market revealed through factor analysis”, International journal of Multidisciplinary Research and Development, March 2016, ISSN: 2349-5979 , Impact Factor: 5.72. P.No: 62-65.

12. Dr. V. Manimegalai, “Challenges Faced by the Insurance Agents to Penetrate in the Rural Markets: Explored through Factor Analysis”, Asian Journal of Research in Social Sciences and Humanities, Vol. 6, No. 6, June 2016, pp. 1105-1117.

13.Dr.V.Manimegalai, “Examining the major problems faced by the college students in using social networking sites revealed through Henry Garrett ranking technique”,  International Journal of Intellectual Advancements and Research in Engineering Computation,  ISSN:2348-2079 Volume : 5 ,Issue : 2 

14. Dr.V.Manimegalai,“A study on consumer preference and satisfaction towards Ayurvedic products with reference to erode”, International Journal of Intellectual Advancements and Research in Engineering Computations, ISSN: 2348-2079, Volume-6 Issue-2, pp.878-882.

15.Dr.V.Manimegalai, “An Empirical study on fast foods and their impact on health with reference to Erode”, International Journal of Intellectual Advancements and Research in Engineering Computations, ISSN: 2348-2079, Volume-6 Issue-2, pp.941-943.

16. Dr.V.Manimegalai, “A study on impact of mobile phone addiction on adolescent’s life in erode district”, International Journal of Innovative Research in Management Studies, ISSN: 2455-7188, Volume-2 Issue-8, pp.862-864.

17. Dr.V.Manimegalai, “An empirical study on adoption of parenting style, responsive support and its impact on child’s mental, physical, emotional & social development with special reference to Erode District”, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-7, Issue-1, ISSN:2348-2079, pp. 320-328.

18. Dr.V.Manimegalai “A study on work life balance among women employees in service sector with special reference to Erode”, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-7, Issue-1, ISSN: 2348-2079,  pp. 329-335.

19. Dr.V.Manimegalai, “An organizational study and a study on analysis of market share of sharp photocopier with special reference to Tirupur District”, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-7, Issue-1, ISSN: 2348-2079, pp. 402-406.

20. Dr V. Manimegalai, “A study on public usage of Tamilnadu E-governance agency with reference to Erode”, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-7, Issue-1, ISSN: 2348-2079, pp. 511-515.

21. Dr.V. Manimegalai1, “An organizational study and a study on safety and welfare of employees with reference to K.A.S. India PVT Ltd – Vellode”, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-7, Issue-1, ISSN:2348-2079, pp. 612-617

22. Dr.V.Manimegalai, A study on satisfaction of customer towards life insurance with reference to Erode, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-8 Issue-2, ISSN: 2348-2079, 136-140.

23. Dr. V. Manimegalai, A study on job satisfaction of employees with reference to Nani agro foods private limited – Chennimalai, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-8 Issue-2, ISSN: 2348-2079, 158-163.

24. Dr.V.Manimegalai, A study on work life balance of with special reference to S.D.K milk trading, Erode, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-8 Issue-2, ISSN: 2348-2079, 164-168.

25. Dr.V.Manimegalai, A study on customer preference and satisfaction level towards bull machines Pvt Ltd, Coimbatore, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-8 Issue-2, ISSN: 2348-2079, 174-178.

26. Dr.V.Manimegalai, A study on training and development of employees in G-PLAST Pvt Ltd., with special reference to Coimbatore, International Journal of Intellectual Advancements and Research in Engineering Computations, Volume-8 Issue-2, ISSN: 2348-2079, 198-202.

27. Ms.K.Arulini, Dr.K.Rajendran, Dr.V.Manimegalai, “Exploring the impact of online education on college students during Covid-19”, International Journal of Innovative Research in Science Engineering and Technology. Page no: 2347-

28.  Dr. V.Manimegalai , An Empirical Study on Job Satisfaction of Employees with Special Reference to Ponmani Industry, Erode, International Journal of Multidisciplinary Research in Science, Engineering, Technology & Management (IJMRSETM, Volume 9, Issue 6, June 2022, ISSN: 2395-7639, Impact Factor: 7.580, page: 1173-1180.

29. Dr.V. Manimegalai, A Study on Employees Job Satisfaction in Prabha Garments Private Limited, Tiruppur,International Journal of Multidisciplinary Research in Science, Engineering, Technology & Management (IJMRSETM), ISSN: 2395-7639,Impact Factor: 7.580,Volume 9, Issue 6, June 2022,page: 1198-1201.

30. Dr. V. Manimegalai,An Empirical Study on Impact of Social Media Marketing on Consumer Buying Behavior with Reference to Erode District, International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET), e-ISSN: 2319-8753, p-ISSN: 2320-6710, Impact Factor: 8.118,Volume 11, Issue 6, June 2022,page: 7935-7938.

31. Dr. V. Manimegalai, A Study on Customers Satisfaction towards TVS Motors with Special Reference to Erode, International Journal Of Multidisciplinary Research In Science, Engineering and Technology (IJMRSET), ISSN: 2582-7219,Impact Factor: 7.54, Volume 5, Issue 6, June 2022,page: 1171-1175.

32.  Dr.V. Manimegalai, A Study on Employee Absenteeism with Reference to Neptune Automation and Solution -Erode , International Journal of Innovative Research in Science, Engineering and Technology (IJIRSET),  e-ISSN: 2319-8753, p-ISSN: 2320-6710, Impact Factor: 8.118, Volume 11, Issue 6, June 2022,page: 7909-7916.

33. Dr.V.Manimegalai, “A Study on attitude of consumers towards Green FMCG Products”, European Chemical Bulletien,2023, Issue 12 765-776.

34. Dr.V.Manimegalai, “Influence/ Impact of Economic Factors towards the Domestic Gender Equality of Rural Women Self Help Groups – An Analytical Approach”, 2023, Volume 11, Journal of survey in Fisheries Sciences, page: 1520-1528

35.Dr.V.Manimegalai, “Social Media Marketing and Buying Intentions among the Consumers of Home Appliances”, 2023, Volume 11, Journal of survey in Fisheries Sciences, page: 1529-1535

36.  Dr.V.Manimegalai, Ms. K. Arulini, “Model For Work Life Balance Practiced by The Women Nurses With Reference to  Erode, Tamil Nadu”  2024, junikhyat. UGC Care Group I Listed Journal,   ISSN: 2278-4632, Vol-14, Issue-2, No.03, February: 2024, Page- 123-127

37.  Dr.V.Manimegalai, “Exploring The Life Insurance Policyholder’s Perception Towards The Services     Offered By Lic Enquired With Servqual Scale Model and Revealed Through Factor Analysis” ,  International Journal of Cultural Studies and Social Sciences, Vol-20, Issue-1, No.11, January - June: 2024 :: ISSN: 2347-4777 (UGC CARE Journal), page- 78-83.

38. Dr.V.Manimegalai, “Expectations Of Rural Life Insurance Policy Holders By Using Servqual Scale   Model And Revealed Through Factor Analysis, 2024. Junikhyat, UGC Care Group I Listed Journal, ISSN: 2278-4632,Vol-14, Issue-3, No.01, March: 2024, page- 70-76. 

39. Dr.V.Manimegalai,. “Exploring The Challenges Faced By The Insurance Agents In Rural Market Revealed    Through Exploratory Factor Analysis” ,2024. Junikhyat,  UGC Care Group I Listed Journal   ISSN: 2278-4632, Vol-14, Issue-4, No.03, April: 2024, page-78-83.

40. Dr.V.Manimegalai, Mr. S. Sanjith   “Exploring The Impact Of Work Place Culture On Employee Mental Health And Well Being With Reference  To Corporate Sectors Revealed Through Factor Analysis”  2024, Junikhyat, ISSN: 2278-4632, Vol-14, Issue-6, No.03, June: 2024, page- 163-168

41. Dr. Manimegalai, Ms. S. Ganishkasri,  “A Study On Health Hazards Of The Working People Based On Their  Choice Of Food Revealed Through Factor Analysis”, (UGC CARE Journal),  Indian  Literature : 342, No.01, page- 21-25.

Patents Published

• Title: Apparatus for Sorting Currency
  Indian Patent Application No.: 383018-001
  
  

• Title: Integration of Laplacian Neural Networks into Supply Chain Management
  Indian Patent Application No.: 202441036570A

Consultancy Work

• Project: Market Analysis and Business Strategy, Company: KRV Energy Solutions Private Ltd, Erode
  
  

Professional Society Membership

• Life Member, Erode District Consumer Protection Centre

E-Content Developed

https://www.youtube.com/watch?v=xccUx4Bd13g&t=1s

https://www.youtube.com/watch?v=oFcYHX_UYqo&t=8s

https://www.youtube.com/watch?v=QHBBTbm83Q0&t=7s

https://www.youtube.com/watch?v=hX2heLGGH8E

https://www.youtube.com/watch?v=Wd2k3fANv3k&t=3s