For our final presentation we summarized our discoveries and recommendations in the slideshow (right) for presentation to our Introduction to Digital Marketing class, professor, and the owner of Bad Sister, Kimberley Kyle Gilligan.
Bad Sister is an apparel company founded and owned by Kimberley Kyle Gilligan, you can check out her website here.
To the left is our final project, a complete digital audit and recommendations for the future of Bad Sister's digital marketing. This encompasses all the information in the above slideshow in even further detail.
In this document we include buyer personas, SEO analysis, keyword recommendations, social media tactics, inbound marketing strategies, and other elements of digital marketing.
This presentation was completed in December 2020 for Introduction to Digital marketing taught by Professor Tom Funk at Champlain College. The team members were Riley Seith, Karen Canavan, Quinn Kerry, and Nicholas Lacoille.