Debank.COM

DeBank Crypto & DeFi Portfolio. The web3-native messenger & the best web3 portfolio tracker that covers all your tokens, DeFi protocols, NFTs across all EVM chains. 

DeBank-Login Crypto & DeFi Portfolio APK for Android 

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DeBank Cloud's "Official Account" service aims to build precise connections between rising Web3 startups and real users behind any 0x addresses, to accumulate Web3 followers and boost industry influence.

Business Introduction
What solution does DeBank official account provide for Web3 organizations?
Service Scenarios
Our official account is a two-way communication bridge between Web3 projects and 0x addresses. Web3 projects can use it as a more efficient solution for the following business scenarios:

1) Marketing growth -- Precise and efficient channels for promotion

Web3 projects can use official accounts to broadcast business marketing cards to any 0x addresses: analyzing the potential target 0x users based on their on-chain behaviors, then reaching them directly and precisely via official accounts. In this way, Web3 projects can avoid reaching target users in a blindly inefficient way.

2)Follower management -- A user platform to gain more Web3 followers

DeBank brings together an extensive network of active Web3 users and we can promote your official accounts to them to help you gain new followers quickly and enhance your projects' influence in the industry. On DeBank Cloud, Web3 projects can use your official accounts to push your latest project updates, rewarding activities, important notices, etc. to your followers and receive user proposals and votes to help you make decisions more wisely.

3）User interaction -- A more professional Web3 customer support system

Web3 projects can initiate conversations with any user via our "user chat" feature and receive inquiries and feedback from numerous 0x users. Compared to traditional communication methods such as Discord, you can clearly see your user's 0x address, detailed holding positions, whether they are platform token/NFT collection holders, or fans of certain projects, etc. This helps you set case priorities and facilitates subsequent troubleshooting.

Targeting Roles
For the majority of your organization roles, official accounts are utilized in everyday workflows. Here are some examples of roles and their work scenarios:

1)Marketing role:

The 'Broadcast messages' feature can be used to push corporate business cards to all potential users and attract new users' attention to let them try your products.

2)Operation role:

The 'Stream' feature can be used to regularly send the latest project updates to your project followers and attract more followers.

3)Customer service role:

Customer service staff can login to 'Userchat' to view and reply to all inquiries, feature requests, bug reports, etc., from all 0x addresses.

4)Product manager role:

Product managers can initiate votes to collect feature request proposals using the 'proposal' feature, and conduct in-depth interviews and surveys with important customers who hold your platform token, collections, etc.) through 'Userchat'. This helps you make more scientific plans for future project iterations.

Solution
Let's delve into the challenges faced by Web3 projects in marketing, operations, and customer service, along with the solutions provided by our official account services:

Marketing aimed at new users
Pain Points for Current Web3 Projects in Advertising
1)Low-efficient advertising platforms

Most Web3 projects are still using traditional Web2-style advertising platforms (e.g., Emails, browser advertisments, Twitter, etc.) to look for Web3 users. Although the advertisement coverage looks substantial, the real Web3 users you reach are very few.

2)Reach your users blindly

Even though some traditional AD platforms do reach a small number of Web3 users by luck, these Web3 users' profiles are like a "blind box" for you. You can't see their 0x addresses. You have no idea if their on-chain activities match your project's features or not: What‘s their net worth? What's their investment preferences? Are they DeFi degens?

3)Can't receive effective feedback from your users

Most AD platforms are a one-way channel that can only send messages. Your conversation is over once your message is delivered. You can not receive feedback from your audience nor know their doubts, dissatisfaction, or suggestions about your product. Therefore, it's a little bit challenging for you to find the right direction to improve your product and explore the potential explosive growth ways.These problems cost you a lot but return poor advertising results.

If you are struggling with these issues, welcome to give us a shot. Our service can help you as follows:

Precisely reach any on-chain user

You can send a message to any 0x address accurately as you wish and receive their feedback.

Data-powered decisions

We will recommend high-value Web3 addresses and screen out low-value addresses based on your needs. You can see detailed data reports, including conversion rates, during different marketing phases.

Performance-based payment

You only pay for real users who have checked your messages. You can reach a 0x address accurately at the cost of less than $1.

Our Solution
1)Advertising platform

Find a gathering place for Web3 users

Our Web3 marketing service is utilizing DeBank's asset management platform (https://debank.com) for advertising. Being the best Web3 portfolio tracker product in this area, DeBank has the most real on-chain users.

You can screen your target 0x addresses you want to touch and edit your advertising message content. We utilize "DeBank Hi" (https://debank.com/hi) to send instant messages to these specified addresses.

When the owners of these recipient addresses log into DeBank, they will receive your message.In this way, your advertising content will be delivered to a large number of Web3 users.


2)Target audience

You can screen the users accurately before advertising.

Compared to the traditional random advertising campaigns, DeBank fully utilizes and benefits from Web3 eco's advantages: all on-chain activity data of 0x addresses are public and transparent: total net worth, participated chains & DeFi protocols, tokens & NFTs, address age, etc.The combination of these screening conditions can provide a lot of flexibility for you to grow your market wisely.

We also provide many sets of pre-selected high-value address lists to you for free. For example：

Active Web3 users,Top 50k users in the Web3 Social Ranking, Web3 ID holders: active DeBank users with high net worth.

DeFi lovers - users deposit over $100,000 in protocols: DeFi degens with over $100K deposits in various DeFi protocols.

A list of users with over $100 deposits in specific protocols, such as users with over $100 deposits in Uniswap. You can also find users who have used similar Dapps as you do. For example, to promote "Curve", you can screen out all addresses that have used Uniswap before.

Specific Top1000 NFT collection holders, such as Azuki collection holders

Apart from our pre-selected address lists, you can also use data analysis platforms like "Dune" or your own database to select your target audience through your customized screening conditions.