Embedded Files
Concept Statement
Concept Statement
"Just north of Calgary's downtown you will find Kensington — a vibrant and creative community with everything to give. With its lively streets and wide array of local businesses, Kensington is a place of discovery that welcomes everyone to find new and unique experiences. Let Kensington lead you on an adventure, locally."
Primary Logo
Primary Logo
Horizontal lockup
Horizontal lockup
Small versions
Small versions
Vertical lockup
Vertical lockup
Motion Graphic
Motion Graphic
The triangles flip down from the initial red triangle to create a longer bar shape, which fans over. Two loose triangles flip from the second bar, and the word Kensington descends to rest below it in the vertical lockup of the logo.
Mockup Applications
Mockup Applications
Environmental
Environmental
The environmental mockup for our brand is a bus shelter poster. Public transit is important to the community, so a bus shelter is a great place to celebrate Kensington.
Product
Product
For a product mockup we went with a tote bag design, perfect for carrying great finds from local shops.
Digital
Digital
Our digital mockup is a redesign of the Kensington website, displayed on both desktop and mobile.
Print
Print
The print mockup for our brand is a set of postcards featuring our logo wordmark and visual branding.
Page updated
Report abuse