Venkata Sudarsan Chakravarthi Narayanan
Phd Candidate at Monash Business School
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My research examines how linguistic properties of brand names influence consumer responses, identifying Brand Name Psycholinguistics as a distinct area of scholarly enquiry.
Research Interests:
Brand Name Psycholinguistics
Consumer Psychology in Branding
Behavioural Insights for Marketing Practice
Supervisors:
A/Prof. Jasmina Ilicic
Dr. Bora Min
Prof. Stacey Brennan
Working Papers:
"Brand Name psycholinguistics - Four decades of research into linguistic cues in brand names"
with Associate professor Jasmina Illicic, Professor Stacey Brennan and Dr. Bora Min
"The Latin Lover Effect: Consumer Responses to Romantic Brand Names"
with Professor Stacey Brennan, Associate professor Jasmina Illicic and Dr. Bora Min
Awards and Honours:
Monash Business School Dean's Commendation Award for Master of Business - Major in Marketing (2024)
Unit Awards: Theory and Process of Buyer Behaviour (MKF5911); Services Marketing (MKF5630)
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