The 7 Principles of Reinforcement

This NEW BOOK is your definitive guide to reinforcement

To build an effective reinforcement program, your focus must be on results and participation. You cannot separate them. If you don’t have any participation, your learners drop off after one week, and you won’t get results. And if your program is not focused on results, you don’t get much participation. Learners don’t want to spend time on your program if they think they won’t see any results. It’s as simple as that.

Supporting Results and Participation

Each of the seven principles supports results or participation. Three principles are needed to build a strong foundation to focus on results:

  1. Master The 3 Phases of Behavior Change.
  2. Close The 5 Reinforcement Gaps.
  3. Create Measurable Behavior Change.

If your training foundation addresses the phases of behavior change, shores up the gaps that can lead to shortcomings, and identifies the correct measurements to analyze, it is built perfectly to gain results.

However, results require participation. The next three principles are more focused on engagement, which drives participation:

  1. Provide the Perfect Push and Pull.
  2. Create Friction and Direction.
  3. Follow the Reinforcement Flow.

These principles help you stay focused on the engagement. Balance the actions and requested reactions from your learners, stimulate their thinking process without losing them, and make your reinforcement program more difficult over time.

But you are missing one principle:

7. Place the Learner in the Center.

“The problem with training is that when the learner gets back to work, people are waiting for them! Soon they’re too busy to apply what they just learned, and the training investment is wasted. By implementing the expert strategies in this highly readable book, you can assure that the knowledge and skills people have learned are put into practice—and make the most of your training dollars.”

  • Ken Blanchard | coauthor of The New One Minute Manager and Servant Leadership in Action