Marketing: Sports & Entertainment

MARKETING: Sports & Entertainment 820

2.5 credits

This semester long introductory course helps students develop an understanding of marketing concepts and theories that apply to sports, entertainment and business. The business of entertainment, including movies, concerts, theme parks, and sporting events have a tremendous impact on our economy and provide many career opportunities. These activities are global in their reach and impact. Sports marketing is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool. This class will provide students with an overview of the sports and entertainment field from a business and marketing perspective.