Ace Your Pitch | Know Your Product | Know Your Market | Know Your Numbers | Know the Lingo
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Know Your Product
Know Your Product
Logo: A simple design that represents your brand.
Tagline: A tagline is a short, memorable phrase that tells people what your brand does or stands for. Example: Nike’s "Just Do It"
Packaging: The wrapping or container for a product.
Service Flow: The step-by-step process of how a service is delivered to a customer from start to finish.
Value proposition: A 1-sentence explanation of why your product is better than the competition and what problem it solves.
Create a Logo.
Tips for Your Logo
Keep it simple: 1-2 shapes, 1-3 colors max
Match the idea: What does your product do?
Food → maybe a fork, burger, or chef hat
Sports → ball, motion lines
Tech → lightning bolt, gear, or screen
Use easy-to-read text
Make it memorable
Will people recognize it after seeing it once?
3 Rules of a Good Logo Design
Create a tagline.
Great taglines are:
Short: 2-7 words is the sweet spot
Clear: No confusing metaphors
Memorable: Easy to recall after hearing once
Distinct: Sounds different from competitors
Relevant: Aligns with what your brand actually delivers
Timeless: Still makes sense in 5+ years
Examples:
Apple: “Think Different”
Adobe: “Creativity for All”
Canva: “Design Anything. Publish Anywhere.”
Adidas: “Impossible Is Nothing”
Target: “Expect More. Pay Less.”
Walmart: “Save Money. Live Better.”
Lululemon: “Sweat Life”
McDonald’s: “I’m Lovin’ It”
Dunkin’: “America Runs on Dunkin’”
Red Bull: “Red Bull Gives You Wings”
Coca-Cola: “Taste the Feeling”
Ben & Jerry’s: “Peace, Love & Ice Cream”
Ford: “Built Tough”
Jeep: “Go Anywhere. Do Anything.”
Airbnb: “Belong Anywhere”
Disney: “The Happiest Place on Earth”
Package your product.
--OR--
Or, develop your service flow.
Your packaging should:
Protect the item
Identify the brand
Attract the customer
Common Types of Packaging
[Source]
Boxes: Foldable, rigid or custom-printed, they offer structure and branding space.
Pouches: Lightweight and flexible. Stand-up pouches work well for shelf display, flat pouches for slim items or samples.
Bottles: Common in beauty, food and drink. Material, shape and closure style play key roles.
Cans: Great for beverages, dry goods or specialty items. Wraps and labels bring brand identity to life.
Novelty packaging: Custom shapes, pull-tabs or interactive features that help products stand out.
Adornment packaging: Ribbons, wax seals, thank-you notes or branded stickers that add a personal touch.
Check out 2026 packaging trends
More packaging tips:
Think of a service flow like the step-by-step journey something takes from start to finish—kind of like following a recipe or going through a video game level.
Example: Ordering fast food
You walk in → You enter the restaurant
You order food → You tell them what you want
They prepare it → The kitchen makes your food
You get your order → They hand it to you
You eat and leave → Service is complete
Example: Playing an online video game
You log in
You choose a game mode
The system finds other players
The game starts
You play and finish
You might use a Canva flowchart template like the one below:
State your value proposition.
Examples:
“For busy students who forget assignments, our homework planner app organizes deadlines and sends reminders, unlike paper planners.”
“For people whose phones die during the day, our phone case with a built-in charger provides on-the-go power, unlike standard phone cases.”
“A meal-prep kit designed for college students with limited kitchen space, making cooking easy and affordable.”
“A homework planner app that automatically organizes assignments by deadline, helping busy students stay on top of their work and reduce stress.”
“For students who use too much paper, our reusable notebook can be wiped clean and reused, unlike traditional notebooks.”
Ace Your Pitch | Know Your Product | Know Your Market | Know Your Numbers | Know the Lingo
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