Equity: Your share of ownership. Giving up equity means giving an investor a "slice" of your business (like 10%) so they become a part-owner. 

Financial Ask: The specific amount of money a founder requests from an investor to grow their business, usually offered in exchange for a percentage of ownership.  Example: "We are seeking $10,000 for 10% equity in our company."

Logo: A simple design that represents your brand. 

Market Disruption: When a new product or service completely changes how an industry works, often making old ways of doing things "extinct" (e.g., Netflix disrupting movie rentals). 

Market Potential: The total amount of money your business could possibly make if you reached every customer in your industry. 

Market Relevance: How much a product actually matters to customers' current lives or needs. If a product isn't "relevant," people won't feel the need to buy it.

Market Size:  The total number of potential customers.

Packaging: The wrapping or container for a product.

Profit Margin: The money you have left over from a sale after you pay for all your costs. 

Return on Investment: How much money an investor will make compared to how much they put it.

Revenue: All money that comes into your business (before you pay for expenses).

Revenue Model: Your plan for getting paid. Will you sell items one-by-one, or charge a monthly subscription fee? Examples include subscriptions, one-time sales, or advertising. 

Service Flow: The step-by-step process of how a service is delivered to a customer from start to finish. 

Tagline: A tagline is a short, memorable phrase that tells people what your brand does or stands for.  Example: Nike’s "Just Do It"

Target Market: The specific group of people most likely to buy your product .

Target Market Analysis: Uses data and research to understand your customers. This includes Demographics (facts like age/gender) and Psychographics (traits like values/hobbies).

Value proposition: A 1-sentence explanation of why your product is better than the competition and what problem it solves. 

Valuation: How much your entire company is worth.