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How does Instagram promote and effect the fashion industry, and persuade consumers to buy certain brands and products?
ABOUT US
ABOUT US
sarAH
sarAH
Sarah is currently, a senior at the University of Rhode Island is studying Public Relations.
BRIA
BRIA
Bria is currently a sophomore at the University of Rhode Island and is studying Textiles, Fashion Merchandising, and Design.
Find our video describing our project above!
Brands Using Instagram as a Business: Instagram is used for the promotion of fashion brands. Instagram isn't used just as a place to share photos with freinds, it is a business for some people.
Our Creative Brief:
1. What is this project? What form will it take? What’s the task at hand?
This project is a way for us to connect fashion and public relations to digital writing rhetoric. Our plan is to create an instagram page promoting and advertising brands and products we wear/use. We want to use our instagram page to reach students at URI interested in fashion or majoring in PR or TMD.
2. Why are we doing it? What is the problem or opportunity?
We are doing this project to connect our majors to writing rhetoric. The opportunity is seeing how the fashion industry uses public relations through instagram or other digital platforms. We want to show instagram is used in the promotion of fashion brands. And how instagram isn't used just to share photos with freinds, it is a business for some people.
3. Who is it really for? And why should they care?
This is for URI students looking for fashionable or high end products for cheaper prices, as we are both college students who do not like to nor have large amounts of money to spend on clothing or other products. This will help students save money.
4. Where and how will it be used? When?
It will be used through instagram and social media by us making daily posts.
5. Who will become engaged with it directly and indirectly?
Us and the people following the account will be directly engaged by looking and reacting to our posts. The brands we are tagging will be indirectly engaged, as well as any hashtags used on the posts.
6. How will it be remembered and retold?
At any point in time the instagram account will be able to be looked up and found.
7. What needs to be done? By whom? By when?
We need to create an instagram account by next class so we can get started with our posts.
British_columbias_finest is an accessories brand that carries all kinds of jewelry and sunglasses. They expand their business on Instagram by reaching out to blogs, such as ours, to find people to promote their brand.
ChicNYC is a New York based brand that sells that has brand reps (alineatchicnyc) that reach out to blogs like ours to find influencers to promote their brand on their own instagram pages, to help promote their items.
Mikaella_shades is another sunglasses brand that wanted us to promote their products. All of the brands commenting on our photos use Instagram as a business simplying by reaching out to fashion blogger. Even on a wider scale, there are fashion bloggers that actually make ALOT of money by promoting brands.
Bria's blog is called Chic Happens. She writes about fashion from a college fashion student's point of view. https://chichappens.home.blog
Sarah's Blog is called Life Through My Lens. She writes about photography and shares moments in her life though pictures and writing https://lifethrough-mylens.tumblr.com/
Bria's Final Refelction
Bria's Final Refelction
- What are the responses called for in various rhetorical situations?
A written response, a speech, or an online posting
- How does a writer know which rhetorical choice is appropriate in each situation?
It is said that “the ability to observe in any given situation the available means of persuasion.” The rhetorical choice can be chosen based on whichever one will persuade readers.
- What are the most respectful negotiating behaviors when collaborating?
Things such as constructive criticism are the most respectful when collaborating because you are not dissing anyone’s ideas, just trying to make them better.
- How should a writer arrange texts appropriate to the rhetorical situation?
The writer should present the texts in whichever way speaks the most to the audience. It really depends on the audience.
- What are the most effective process, forum, and technology for each situation?
A text is an actual instance or piece of communication. An author is the person communicating. An audience is the recipients of the communication. Purposes would be the varied reasons both authors and audiences communicate. A setting is the time and place of the situation.
- How can a writer design visually effective texts using appropriate technology?
Using a powerpoint presentation is one example.
- What are the best options for text production and circulation in each situation?
Definitely using online sources to spread information is the best way to reach the wisest number of people.
- How can an author best use current technologies to produce/deliver written text?
Blogs, online newspapers, magazines, emails, texts, anything online or via phone is successful to spread information in this day and age.
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