About the Creators
Ryan Meneo: Ryan is a 19 year old college student going to the University of Rhode Island. He is a Film Media/Writing major. In addition to this experiment, he has a blog called Purple Reality where he cover the latest Reality television that he is watching and what he watched before. The link is: https://purplerealitycom.wordpress.com/
Tyler Perry: Tyler is a 20 year old college student studying film media and computer science at the University of Rhode Island. Outside of this project, he also runs a blog on tumblr called "Tyler's Thoughts on D&D", where he shares his thoughts on the different parts of the tabletop game Dungeons and Dragons. You can find his blog here https://tylerthedungeoneer.tumblr.com/
Creative Brief : For our project, we wanted to analyze how, exactly, celebrities on social media influence both our behavior and actions. To this, we did a lot of research about our topic to see just what effects celebrities have on people.
After doing research, we created a survey that asked people a variety of questions based on the research we did. For example, we asked questions like, "Have you ever bought a product that a celebrity has endorsed in a sponsored post?" We sent this out to a lot of people and got 142 responses. You can see the survey we created down below.
After we got all our responses, we created a quiz-like form that tested people about the data we collected. We would ask them questions like, "True or false, most people will buy something a celebrity endorses. " After the participants answered the question, whether they got it right or wrong, we would use data from our survey to back up the correct answers. For example, the answer to the following question would go like, "False, more than 60% of people in our survey claimed that celebrity endorsement doesn’t make them buy something.” This was done to show people exactly how much of an impact celebrities being on social media have on our lives.