Matt Hurst

Lecturer - PR consultant - Copywriter



Lecturer at University of Lincoln, and University of Derby at undergraduate and postgraduate level

Subject areas :

  • Media theory - critical theory, public sphere, audience theory, industry practice, news cultures
  • Writing skills - journalism, corporate, copywriting, digital content, social media, SEO
  • Media law - NCTJ approved examiner, IPR, law for practitioners,
  • Journalism - journalism skills, politics for journalists (NCTJ approved examiner)
  • Public Relations - strategy, crisis communications, persuasive theory, stakeholder relations
  • Internal communications


  • Audio and video production
  • Journalism, public relations, creative and corporate writing

PR Consultancy

  • health and education specialist
  • 20 years’ experience across private and public sector
  • long term public sector interim roles include health and education
  • proven capacity to hit the ground running, quickly gaining the trust of senior management
  • skills include media management, digital content, and copywriting
  • established media contacts across the East Midlands
  • national government, local authority and agency roles


  • media material - press releases and statements, quotes, Q and As, executive briefings
  • online copy and SEO - blogs, web copy, website management, marketing content, ‘how to’s and information
  • translating complex and technical information into easily understandable copy
  • scripts and production for online video and drama
  • speeches and presentations for senior business executives and government ministers
  • longer form - brochures, white papers and handbooks
  • internal and stakeholder communications