Welcome to the UNWTO INSTO Blue Community Sustainable Tourism Observatory, managed by the WHALE Center Blue Community Consortium., a UNWTO Affiiliate. Our areas for observation include 12 communities Pinellas, Manatee, Volusa, and Monroe Counties in Florida, USA

The UNWTO International Network of Sustainable Tourism Observatories (INSTO) was created in 2004 with the main objective to support the continuous improvement of sustainability and resilience in the tourism sector through systematic, timely and regular monitoring of tourism performance and impact and to connect dedicated destinations in order to better understand destination-wide resource use and foster the responsible management of tourism.

Through the systematic application of monitoring, evaluation and information management techniques, the initiative provides policy makers, planners, tourism managers and other relevant stakeholders with key tools to strengthen institutional capacities to support the formulation and implementation of sustainable tourism policies, strategies, plans and management processes.