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Explore the principles of GESTALT (proximity, closure, similarity, figure-ground/multi-stability, and continuity).
Reflect a strong understanding and comprehension of Illustrator, InDesign, and Photoshop for each given deliverable.
Research and deliver a comprehensive logo and brand for a given ethnic category without relying on stereotypes or tropes.
Design a dynamic and creative package, poster, and postcard that addresses a primary social or ethical issue with a human aspect as the central concept
Create designs that are not only visually captivating but also meaningful, educational, and actionable
Redesign an album’s artwork; the design is appropriate for the artist, genre, and album.
Explore the music style visually through color, hierarchy, symbolism, repetition, contrast, movement, and negative space.
Design a minimalist logo for a fictional company/brand with a brief created by a peer.
Explore minimalist logo design–SIMPLE, LEGIBLE, SCALABLE, REPRODUCIBLE, DISTINGUISHABLE, & MEMORABLE.
Playing the game Exquisite Corpse – students create a collaborative drawing.
Utilizing the drawing, they redraw it with a concise style. The poster includes the creature's natural habitat and may include text as needed.
Students consider illustration style, color, composition, negative space, etc., and most importantly, are creative!
The goal of this exercise is to assist small businesses in refreshing their brand identity, starting with a new logo design.
Create three additional branding assets to enhance the business's image and appeal to a wider audience.
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