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Explore and create a typographic logo that communicates a clear brand message.
Focus on typography, color, and scale rather than relying on an icon.
Develop a brand identity that functions both in print and motion graphics.
To develop a digital poster as a means of communicating to a wide audience.
To practice with digital hand lettering technology, iPad and Apple Pencil to simulate markers, paint, chalk, etc., as a way of developing “the hand.”
Design a dynamic and engaging moving poster to promote Adobe Max, the annual creative conference hosted by Adobe
Utilize Adobe Illustrator, After Effects, and EyeJack to capture the essence of the conference and entice potential attendees
Students explore type in motion
Words themselves could behave like pictures, exploring color, shape, and other artistic parameters, and better still, what if they could move?
Students enhance the expressive power of text; kinetic typography employs these techniques
Explore how LetterMPress, an app for the iPad, can be used to create designs resembling letterpress wood type.
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