BCST 101 Media Literacy

CRN 78829 Sec. 931

BCST 101 - Media Literacy -- A new, 100% online course. We will be watching and discussing great examples of Television, Popular Music, Video Games, Web sites and more. You will write two four-page term papers, take weekly quizzes and participate in weekly on-line discussions.

This course meets many requirements for transfer; it qualifies for the CSU GE Breadth Area -D7: Interdisciplinary, and CCSF Area A: Communication/Analytical, and CCSF area D: Social & Behavioral Sciences. Course start date 9/2/2019. REGISTER NOW!

Course Information

CRN: 78829

BCST 101 - 931

Fall Semester Dates: 9/3/2019 - 12/20/2019

This is the information page for BCST 101 - Media Literacy. This is a purely online course; there are NO required face to face meetings for this course. All assignments and exams are conducted online.

This site you are viewing is for information only. Lectures and assignments for this online course will be completed using CANVAS, CCSF's online learning software.

Course content and textbook

This course is designed to teach active inquiry and critical thinking about the media that we create and consume. Media literacy is the ability to access, analyze, evaluate, and communicate media messages in a variety of forms. To help students learn to critique media, this course summarizes various critical approaches for analyzing media texts, media representations, and media genres, as well as ways that we can appreciate and critique the use of media production techniques and the media industries. We will have discussions and practical assignments designed to help students analyze their own uses of the media as audiences constructing the meaning of media texts. The course is CSU and UC transferable and satisfies requirements for CCSF Area D, CSU GE Area D, and IGETC Area 4.

The required textbook for this course is Practical Media Literacy by Nick Pernisco. Published by CreateSpace Independent Publishing Platform; 2 edition (July 18, 2015) ; available from Amazon.com and other online booksellers. Kindle and paperback versions available. There are three copies of the textbook on reserve in the Rosenberg library on the Ocean Campus of CCSF.

For more information, see the BCST 101 online course syllabus.

Student Learning Outcomes

Upon completion of this course, a student will be able to:

  1. Interpret the meanings of specific forms of media using common methods of media criticism.
  2. Evaluate media representations of social groups and social institutions for their ideological themes.
  3. Apply media literacy concepts and skills to the planning of ethical media messages.
  4. Integrate social and behavioral theory and research into the analysis of the audience's role in media literacy.
  5. Analyze reality-based media to evaluate the quality of information.

Instructor Contact Information

I'm Malcolm Cecil, the instructor for this course. Once we get started in our course, please contact me through the Inbox function of CANVAS, our online learning management system. For information about how to access the course through CANVAS, read the Online Course Information below.

Dr. Malcolm Cecil

Office: AX 172, Creative Arts Extension Bldg.

Voice: (415) 239-3269

Email: mcecil@ccsf.edu

I will respond to communication within 48 hours from Monday to Friday, exclusive of holidays.

Course Registration, Waitlist, Adds and Drops

This course will open on the first day of instruction for the Fall 2019 semester. If you have registered for the course, login and password information will be sent to your student CCSF gmail accounts on that day. Please check your ccsf gmail for this information (the account was opened automatically for you when you enrolled at CCSF). If you don't know your CCSF gmail account, you can find it in your Web4 account information, here.

If you are on the waitlist, please email me on the first day of instruction to let me know that you are still interested in taking the course. Please note that the waitlist may be unpublished on the first day of instruction, but I will have a record of it and I will add students based on the waitlist order.

If you would like to ADD the course once the semester has begun, please email me at mcecil@ccsf.edu. If room opens up in the course, I will reply with an add code and instructions about how to log in. Please note that I may decide not to add you after the first two weeks of instruction because you have missed too much of the course to catch up.

If you are registered in the course, if you don't log in within the first two weeks of instruction and do some significant work, such as take a quiz, submit an assignment or participate in a discussion, I will have to DROP you from the course. Please get started as soon as you can!

Online Course Information

BCST 101 is offered on Canvas, CCSF's online learning software. To use Canvas, students must log in using their RAM ID. All students at CCSF have a RAM ID, but you must 'claim' it (activate it for the first time) before you can use Canvas. Here's how to claim your RAM ID and how to log into Canvas. If you have a problem with your RAM ID login, you can contact the ITS Helpdesk at 415-239-3711 or Toll-Free at 844-693-4357. If you have already claimed your RAM ID, log in to Canvas. Remember, the course will not be available until the first day of instruction.

Once the course begins we will release new content each week. This is not a self-paced course, so you will be busy all semester. A new week will open on Sunday and will stay open until the next Sunday evening at 11 pm. There will be mid-week deadlines for discussion assignments on Thursdays at 11 pm. We encourage you to do the readings and assignments early in the week, so that you don't run out of time when things are due .

There will be a discussion forum, a quiz and an assignment due most weeks. The assignments include critical essays, online group discussions and activities, and quizzes and exams.

You can expect to spend about 9 hours per week in this course. You will need to have access to your computer throughout the week to do readings, assignments and quizzes. You must have an up-to-date operating system and web browser to participate in this course.

Resources to help you succeed

You can read research based advice about "Succeeding in Online Classes" and find additional resources on the Distance Learning Department student resources page.

Students who need academic accommodations should request them from Disabled Student Programs and Services (DSPS) located in the Rosenberg Library Room 323. Telephone: 415.452.5481 (V), 415.452.5451 (TTY). DSPS is responsible for verifying and assessing disability-related need for academic accommodations and for planning accommodations in cooperation with students and instructors as needed and consistent with course requirements.