Introduction to Electronic Media

BCST 100

Course Information

CRN 75387

BCST 100 - Section 931

Fall Semester Dates: 09/03/2019 - 12/20/2019

This is the information page for BCST 100 - Introduction to Electronic Media - Section 931. This is a purely online course; there are NO required face to face meetings for this course. All assignments and exams are conducted online.

This site you are viewing is for information only. Lectures and assignments for this online course will be completed using CANVAS, CCSF's online learning software.

Course Content and Textbook

BCST 100 links the traditional world of broadcasting and the contemporary universe of digital electronic media, which offers increasingly greater control over listening, viewing, and electronic interaction.

This course consists of a series of readings and guided assignments to be done on your own computer for the online version of the course. Weekly readings present:

  • The history and development of electronic media technologies such as radio, television, the internet and social media
  • The structure, economics, content, and regulation of broadcasting and online media
  • Research into the social impact of the electronic media

The textbook for this course is: Electronic Media: Then, Now and Later - Norman Medoff, Barbara Kaye (3rd edition, 2017 Focal Press). Please ensure that you have the text by the start of classes. Extensions and make ups will not be permitted for failing to have the textbook.

The textbook is available for digital rental from Vital Source - Rental fee is $30 for the semester. You must have the new 3rd edition of the textbook - earlier editions will not correspond to lesson plans, quizzes and exams.

There are several paper copies of the textbook on reserve in the Rosenberg Library at the Ocean Campus of CCSF.

An electronic copy of the textbook can be accessed through the Rosenberg Library website.

Find more details on this course in its official Course Outline of Record

Instructor Contact Information

My name is Malcolm Cecil, and I'm the instructor for the online section of this course. Once we get started in our course, please contact me through the Inbox function of CANVAS, our online learning management system.

Dr. Malcolm Cecil

Office: AX 172, Creative Arts Extension Bldg.

Voice: (415) 239-3269


I will respond to communication within 48 hours from Monday to Friday, exclusive of holidays.

Course Registration, Waitlist, Adds and Drops

The online sections of the course will open on the first day of instruction for the Fall 2019 semester. If you have registered for the course, login and password information will be sent to student CCSF gmail accounts on that day. Please check your ccsf gmail for this information (the account was opened automatically for you when you enrolled at CCSF). If you don't know your CCSF gmail account, you can find it in your Web4 account information, here.

If you are on the waitlist, please email me on the first day of instruction to let me know that you are still interested in taking the course. Please note that the waitlist may be unpublished on the first day of instruction, but I will have a record of it and I will add students based on the waitlist order.

If you would like to ADD the course once the semester has begun, please email me at If room opens up in the course, I will reply with an add code and instructions about how to log in. Please note that I may decide not to add you after the first two weeks of instruction because you have missed too much of the course to catch up.

If you are registered in the course, if you don't log in within the first two weeks of instruction and do some significant work, such as take a quiz, submit an assignment or participate in a discussion, I will have to DROP you from the course. Please get started as soon as you can!

Online Course Information

BCST 100 is offered on Canvas, CCSF's online learning software. To use Canvas, students must log in using their RAM ID. All students at CCSF have a RAM ID, but you must 'claim' it (activate it for the first time) before you can use Canvas. Here's how to claim your RAM ID and how to log into Canvas. If you have a problem with your RAM ID login, you can contact the ITS Helpdesk at 415-239-3711 or Toll-Free at 844-693-4357. If you have already claimed your RAM ID, log in to Canvas. Remember, the course will not be available until the first day of instruction.

Once the course begins we will release new content each week. This is not a self-paced course, so you will be busy all semester. A new week will open on Monday morning and will stay open until the next Sunday evening at 11:55 pm. We encourage you to do the readings and assignments early in the week, so that you don't run out of time when things are due on Sundays.

There will be a discussion forum, a quiz and an assignment due most weeks. The assignments include research essays, a personal reflection on your media use, presentations about industry news and advertisements and quizzes and exams.

If you take the course online, you will need to have access to your computer throughout the week to do readings, assignments and quizzes. You must have an up-to-date operating system and web browser to participate in this course.

The required textbook for this class is "Electronic Media Then, Now, and Later" by Norman J. Medoff, Third Edition . It is published in 2017. You may rent or buy the textbook from the College bookstore or other online sources (which will probably be cheaper). Several copies are also available in CCSF's Rosenberg Library reserves section for consultation. An earlier edition of the textbook is not acceptable.

Resources to help you succeed

You can read research based advice about "Succeeding in Online Classes" and find additional resources on the Distance Learning Department student resources page.

Students who need academic accommodations should request them from Disabled Student Programs and Services (DSPS) located in the Rosenberg Library Room 323. Telephone: 415.452.5481 (V), 415.452.5451 (TTY). DSPS is responsible for verifying and assessing disability-related need for academic accommodations and for planning accommodations in cooperation with students and instructors as needed and consistent with course requirements.