Effective date: Feb 26, 2026
Developer: Nikita Simonov
Contact: support@madebynkt.com
Wooly is designed to support calm self-reflection and guided coping during anxiety or panic. We take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and the choices you have.
Daily check-ins and notes (mood, energy, sleep, optional notes).
Episode entries you choose to save (trigger, intensity, what helped, time of episode).
Chat messages if you use the in-app support chat.
Settings (e.g., sound, haptics, notification preference, selected breathing pattern).
Name (optional), if you enter it for personalization.
Depending on your device and permissions, we may collect:
App usage analytics (e.g., screens viewed, taps, session duration, performance diagnostics).
Crash and technical data (e.g., device model, OS version, app version, error logs).
We do not intentionally collect sensitive identifiers such as your contacts, photos, microphone recordings, or precise location.
We use information to:
Provide and improve Wooly features (daily check-ins, episode log, guided practices).
Personalize your experience (for example, using your name if you provide it).
Deliver notifications, if enabled, such as daily reminders.
Provide the chat feature (processing your messages to generate replies).
Analyze performance and usage to improve reliability and user experience.
Handle subscriptions and purchases (premium access).
Daily check-ins, episode entries, and most settings are stored locally on your device. Your device may also include app data in iCloud or device backups, depending on your Apple and device settings (controlled by Apple and your settings).
Some features rely on third-party services:
AI Chat (OpenAI): If you use the chat feature, the messages you send are transmitted to an AI service provider to generate a response.
Tip: Please avoid sharing highly sensitive personal information in chat.
Analytics / session replay (UXCam): We may use UXCam to understand app usage and improve the user experience. Depending on configuration, UXCam may collect interaction data, device information, and performance metrics. We aim to avoid capturing sensitive content and may use masking where appropriate.
Subscriptions / paywalls (Apphud + Apple): Subscription handling uses Apple’s in-app purchases and Apphud for paywall display and subscription status management.
These providers process data under their own privacy terms. We only share information that is needed to provide the relevant feature.
We do not sell your personal data.
We may share limited information:
With service providers (e.g., analytics, subscriptions, AI) to operate Wooly.
If required by law (for example, responding to a valid legal request).
To protect rights, safety, and prevent fraud or abuse.
If you enable notifications, Wooly may schedule reminders (for example, a daily check-in prompt). You can change this anytime:
In Wooly Settings (toggle), and/or
In iOS Settings → Notifications → Wooly
All payments are processed by Apple. We do not receive your full payment details (such as your full card number). Subscription status may be handled through Apphud and Apple.
On-device entries remain until you delete the app, or remove entries if the app provides deletion controls.
Retention for analytics or other provider-processed data depends on the provider’s settings and policies.
You can:
Disable notifications via iOS settings.
Stop using chat if you don’t want messages sent to an AI provider.
Contact us at support@madebynkt.com with privacy questions.
If you are in a region with legal rights (e.g., GDPR/UK GDPR/CCPA), you may have rights to access, delete, or restrict processing. We will respond to reasonable requests as required by law.
Wooly is not intended for children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children.
We use reasonable safeguards to protect information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Wooly provides self-help and well-being tools and is not a medical device or a substitute for professional care. If you feel you are in immediate danger or may harm yourself or others, contact your local emergency number right away.
We may update this Privacy Policy from time to time. We will update the “Effective date” above. Continued use of the app means you accept the updated policy.
If you have questions or requests about privacy, contact:
Email: support@madebynkt.com