LISD Career and Technical Education

The Marketing and Sales program of study teaches CTE learners how to collect information to determine potential sales of a product or service and/or create a marketing campaign to market or distribute goods and services. Through this program of study, students will learn the skills necessary to understand and apply data on customer demographics, preferences, needs, and buying habits. Successful completion of the Marketing and Sales program of study will fulfill requirements of the Business and Industry Graduation Endorsement. See complete program of study below.

Industry-Based Certification Offered at LHS:

Entrepreneurship and Small Business Certification

Level 1 Principles of Business, Marketing & Finance

Principles of Business, Marketing, and Finance I

Pre-Requisite: None

Course ID#: 9930 Credit: 1

In Principles of Business, Marketing, and Finance, students gain knowledge and skills in economies and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students analyze the sales process and financial management principles. This course allows students to reinforce, apply, and transfer academic knowledge and skills to a variety of interesting and relevant activities, problems and settings in business, marketing, and finance.

Level 2 Marketing

Marketing

Pre-Requisite: Principles of Business, Marketing and Finance

PEIMS#: N1303424 Credit: 1

In Marketing students will explore the seven core functions of marketing which include: marketing planning – why target market and industry affect businesses; marketing-information management – why market research is important; pricing – how prices maximize profit and affect the perceived value; product/service management – why products live and die; promotion – how to inform customers about products; channel management – how products reach the final user; and selling – how to convince a customer that a product is the best choice. Students will demonstrate knowledge in hands-on projects which may include conducting research, creating a promotional plan, pitching a sales presentation, and introducing an idea for a new product/service.

Level 3 Career Preparation I - Program of Study or General

Career Preparation I

Pre-Requisite: 11-12 grades

Course ID#: 9972 Credit: 2

Career Preparation I provide opportunities for students to participate in a work-based learning experience that combines classroom instruction with business and industry employment experiences. The goal is to prepare students with a variety of skills for a changing workplace. Career preparation is relevant and rigorous, supports student attainment of academic standards, and effectively prepares students for college and career success.

*Student must have a job working a minimum of 15 hours per week.

Level 4 Career Preparation II - Program of Study or General

Career Preparation II

Pre-Requisite: 11-12 grades

PEIMS#: 12701400 Credit: 2

This course develops essential knowledge and skills through advanced classroom instruction with business and industry employment experiences. Career Preparation II maintains relevance and rigor, supports student attainment of academic standards, and effectively prepares students for college and career success.

*Student must have a job working a minimum of 15 hours per week.