A Value refers to a viewpoint towards something such as life or an event, or the standard for evaluation
價值觀指對人生、事物的看法或評價的標準)
Emphasis on appearance 重視外在美
Love is above all 愛情至上
Money-oriented 金錢至上 / 金錢掛帥
~ is more important than wealth (e.g. health) ~比財富更重要
~ is more important than one's career (e.g. friendship) ~比前途更重要()
Andy earns money by every possible means.
X This only describes Andy’s behaviour but has not pointed out his value orientation.
Andy tries to earn money by every possible means.
X This only describes Andy’s thought but has not pointed out his value orientation.
Andy tries to earn money by every possible means, which is not right.
X This only comments on Andy's behaviour, but has not pointed out his value orientation.
Andy tries to earn money by every possible means. This shows that he sees money as the most important of all.
O This clearly shows Andy’s value orientation, but it has not included any concept terms.
Andy tries to earn money by every possible means. This shows that he sees money as the most important of all and is a money-oriented person.
OO This clearly presents Andy’s value orientation, and it has made use of concept terms.
The value towards life in the picture is people should be money-oriented.
According to the picture, a child sees a fat Chinese official who is so wealthy that his mouth is stuffed with stacks of banknotes. Upon seeing this, the boy happily says that he wants to become a corrupted official.
This reflects the value that the younger generation sees money is the most important of all. Integrity and corruption-free are only secondary in the face of money making. This clearly shows that the value of the new generation has become money-oriented.
The value revealed is that they uphold materialism – their satisfaction comes from how many material goods they have
According to the Source, the girls’ involvement is to earn money to buy branded goods or to receive expensive presents.
This reflects that they crave for material goods and are ready to sacrifice all in exchange for more including their body.