Day 1 -Empathize and Ideate

EMPATHIZE:

We met our client (de Agostini) and collected some useful information for the realization of the product:

• Copyright free music

• We cannot show brands

• We need to think about interests, experiences and the level of difficulty

• Find something in the school program, an in-depth study or a curiosity

• Start with a curious question to attract attention

• Select sources and do not copy and paste

• Personalize the presentation

• Choose what to direct the viewer's attention to

• Smile

• Explanation before and after the experiment

• Think about the audio quality

Questions for De Agostini:

• wich goal you had set out when you started the company?

• are you planning to make new products?

• how did you make the company known?

• what are you looking for in a product?

• what is the company's goal? have you reached it?

• how did you achieve the company's goal?

Ideate (divergent thinking)

We jotted down some ideas.

Crazy, unattainable, banal, discounted ...

Starting from some ideas:

"How much cotton candy do kids eat before they get sick on the rides?"

"How much does a driver have to eat to be fit for the race?"

"How much hot chocolate is produced in winter?"

"How much fruit do you sell in the summer?"

"How much gas is used to cook food in winter?"

Ideate (divergent thinking):

We have thrown down some ideas.

Crazy, unattainable, banal, discounted ...

Starting from some ideas:

"How much cotton candy do kids eat before they get sick on the rides?"

"How much does a driver have to eat to be fit for the race?"

"How much hot chocolate is produced in winter?"

"How much fruit do you sell in the summer?"

"How much gas is used to cook food in winter?"