This Privacy Policy explains how Hypernova Limited (“we,” “us,” or “our”) collects, uses, and protects information when you use Hela AI. It also outlines your rights and the safeguards in place to protect your data.
By accessing or using the App, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of information as described below.
We do not collect personal information without your knowledge or consent.
To enable core features, the App allows you to select or upload photos and videos from your device. These materials may include images of people or facial features. Any such data is used only to perform the AI video generation or visual effects you explicitly request.
Face-related data:
Used solely to generate requested AI effects or videos
Not used for identity recognition, biometric analysis, profiling, or tracking
Not retained, stored, or reused after processing
Not shared with third parties
Processing occurs either on-device or temporarily on secure servers and is completed in real time.
When you use the App, certain technical data may be collected automatically, including:
IP address
Device type and model
Operating system version
Screen resolution
Language and time zone
Network and carrier information
Advertising identifiers (IDFA on iOS, where permitted)
This information is used to maintain functionality, improve performance, and ensure compatibility.
We use trusted third-party tools to support analytics, subscriptions, and advertising measurement, such as:
Firebase Analytics: Used to track user interactions and monitor subscription plans purchased by users.
Facebook SDK: Used to track the performance of advertisements and their impact on user engagement.
Appflyer: Used to analyze advertising performance and track subscription plans purchased by users.
Advertising and Partner Services: We may receive additional information from our advertising partners and third parties to better understand user behavior and improve service delivery.
These partners process data in accordance with their own privacy policies and applicable laws. We do not receive or store sensitive personal data from them beyond what is necessary to operate and improve the App.
We use collected information to:
Provide, operate, and improve App functionality
Generate AI videos and visual content as requested
Maintain app stability and security
Analyze usage trends and improve user experience
Manage subscriptions and restore purchases
Communicate important updates, service notices, or promotions (where permitted)
We do not reuse data for unrelated purposes without additional consent unless required by law.
Face data, when present in user-provided images or videos:
Is processed only to generate AI video results requested by the user
Is never stored, logged, cached, or retained
Is never shared with advertisers, analytics providers, or partners
Is discarded immediately after processing
At no time is face data used for identification or tracking purposes.
We may use cookies or similar technologies to:
Remember preferences
Measure feature usage
Improve app performance
These technologies do not contain personally identifiable information. You may control cookie or tracking preferences through your device settings where applicable.
We do not sell your personal data.
Information may be shared only in the following cases:
Data is shared only when you explicitly authorize it.
Limited data may be shared with vendors who assist with:
App infrastructure
Analytics
Customer support
Payment processing
These providers are bound by contractual obligations to protect your data and use it only as instructed.
We may disclose information if required to:
Comply with legal processes
Enforce our terms
Protect users, public safety, or our rights
If the App or company is involved in a merger, acquisition, or asset sale, user information may be transferred as part of that transaction.
The App may request the following permissions:
Used to measure advertising performance and deliver relevant ads. Tracking occurs only with user permission.
Allows you to select photos or videos for AI processing. Only selected content is accessed.
Enables capturing images or videos within the App. Content is not saved without your action.
Allows saving generated videos or images to your device.
Used to send updates, feature announcements, or reminders. You may disable notifications at any time.
We use industry-standard safeguards, including:
Encryption
Secure data transmission
Access controls
While we strive to protect your data, no digital transmission method is 100% secure. We encourage you to protect your account and device.
Your information may be processed in countries outside your residence. We ensure appropriate safeguards are in place to protect your data in compliance with applicable laws.
Face data is never retained
User-uploaded content is processed temporarily and discarded immediately
Non-personal analytics data may be retained in aggregated form
Depending on your location, you may have the right to:
Access your data
Request correction or deletion
Opt out of targeted advertising
Withdraw consent
Requests can be made using the contact details below.
The App is not intended for children under 13. We do not knowingly collect personal data from children. If such data is discovered, it will be deleted promptly.
We may update this Privacy Policy periodically. Updates will be posted within the App or on our website. Continued use of the App after changes indicates acceptance of the revised policy.
To power our AI features (such as photo or text processing), the App securely sends the specific content you explicitly submit to our AI processing partner, Gemini (image), Grok, Seedance (video), and its underlying providers. This data is used solely to generate the requested AI output. Your uploaded files are processed temporarily and are automatically deleted from the AI servers immediately after the output is generated.
We strictly protect your privacy: no personally identifiable information (including your name, email, contacts, location, device IDs, or advertising identifiers) is ever shared with or exposed to any third-party AI providers.
You must provide consent before using any AI features. If consent is revoked, AI features will be disabled.
If you have questions or requests regarding this Privacy Policy, please contact:
Hypernova Limited
Email: appdev@hypernova.ltd