Question of the Week

Question:
What do 98% of consumers do prior to buying a product?

Answer:
Read online reviews

Questions to think about:

• Why do you think that so many people want to look at reviews before making a purchase?

• Do you check online reviews prior to purchasing products? How do you know if reviews are credible?

• Do you vary the amount of time you read reviews based on the cost of the item that you are looking to purchase?

Source: re: Charity