Course 1: BUSN 650 – AI  FOR BUSINESS - FUNDAMENTALS

Dive into the world of artificial intelligence (AI) and machine learning. Understand AI basics, explore real-world applications, and learn to strategically integrate AI tools. Enhance communication using chatbots and virtual assistants. Whether you’re a manager or entrepreneur, this course equips you with practical skills to drive innovation in business. 

Expected course time: 90 hours over 6 weeks (individual hours or weeks may change based on course schedule).

Objectives:

• Define key AI terminology, including machine learning, deep learning, and neural networks.

• Recall the differences between supervised, unsupervised, and reinforcement learning.

• Explain how AI impacts business models and competitive strategies.

• Describe ethical considerations related to AI adoption in business contexts.

• Utilize AI tools to create chatbots or interactive business applications.

• Apply AI-driven decision-making techniques to solve practical business problems.

• Analyze case studies of successful AI integration in various industries.

• Evaluate the effectiveness of AI solutions in improving business processes.

• Critique the ethical implications of AI applications.

• Assess the suitability of specific AI tools for different business needs.

• Construct AI-driven communication channels (e.g., chatbots) for customer engagement.

• Generate innovative ideas for AI implementation within organizations.

Course 2: BUSN 651– AI FOR BUSINESS - IMPLEMENTATION

Take Artificial Intelligence (AI) beyond theory. Explore industry-specific applications, create data-driven reports, and optimize content using AI. Improve language quality with grammar and spelling tools. Discover AI career paths and collaborate on a real-world project. From personalized marketing to ethical considerations, this course prepares you to transform business with AI. 

Expected course time: 90 hours over 6 weeks (individual hours or weeks may change based on course schedule).

Objectives:

• Create a business report that incorporates AI data analysis tools.

• Interpret data visualizations and insights from AI-generated reports (e.g., sales trends, customer behavior).

• Grasp the role of AI in content development and marketing strategies.

• Apply AI-generated content (e.g., product descriptions, social media posts) to marketing campaigns.

• Implement grammar and spelling correction tools for professional communication.

• Analyze business data using AI tools to identify patterns.

• Evaluate the impact of AI-generated content on customer engagement.

• Assess AI career paths (e.g., data analyst, AI product manager) based on individual strengths.

• Critically evaluate the effectiveness of AI solutions in improving business efficiency.

• Develop and present AI-driven solutions for real-world business challenges.

• Reorganize business processes using AI insights to enhance productivity.