Digital Strategy | User Experience
Over 11 years of experience in Digital strategy and User Experience, leading projects across various clients and brands. For the last 2 years since moving to India have worked at 2 startups, developing the product and consumer experience, as well as business development and managing client relationships.
Digital Strategy, Digital Marketing & Advertising, Social Media and Marketing, Information Architecture, Persona Building, User Testing, Business Analysis, Social Integration, Desktop, Responsive and Mobile apps.
Head of User Experience - Mumbai
November 2016 - Present
Developing a platform and content to take workplace skill training into the digital era, by adapting video training, assessments and one-on-one coaching in an app. The platform will train and measure individual/ team performance across sectors and job levels to better attribute learning to job success. (Launching August ’17)
Head of Strategy, Partnerships and Business Development - Mumbai
May 2015 – November 2016
Was a founding partner that help build a healthcare company with an integrated health station and app, that used data analytics from sensors to derive correlations for health recommendations for consumers. Also, successfully launched the product and led corporate sales and deployments across the country getting 10,000 paid users, from clients like DBS bank, Schneider Electric, JBM Auto, Geodis Infrastructure and more, in just few months.
Experience Design Lead - New York, NY
June 2008 – October 2014
Drove digital strategies and modelled experiences that build relationships between clients and their consumers, and materially contribute to business and brand goals.
August 2006 – April 2008
Interacted with stakeholders to get a better understanding of client business processes and gathered and wrote business requirements to structure the development of websites.
Bachelor of Arts - Economics
Graduated: May 2006