Hello

My auto-generated LinkedIn profile says such things as: Experienced Principal Consultant, Skilled in Nonprofit Organizations, Communications, Marketing, Graphic Design, WordPress, Event Management, and Media Relations.

But when you get to know me, you’ll learn that I’m much more — I’m a cyclist, lover of design, gardening, books, and cooking, an effective communicator, youth mountain biking coach, and passionate believer that more people riding bicycles can change the world.

I am currently looking for a new opportunity. With a strong background in crafting compelling, user-centered content and a solid understanding of graphic design principles, I excel in creating and managing websites that are not only informative but also visually engaging and intuitive. By blending strategic content creation with thoughtful design elements, I focus on enhancing the user experience (UX) to ensure websites are both functional and aesthetically pleasing, thereby driving engagement and supporting business goals.

My expertise spans marketing, communications, copywriting, public relations, brand development, and strategic planning, allowing me to align content with broader organizational objectives. Additionally, I am proficient in Adobe Creative Suite, which further strengthens my ability to deliver visually polished and cohesive digital experiences. I am confident my diverse skill set in content management, design, and strategic communications will be an asset to your team as we work to elevate your online presence.

Website - Content Creation & Management

Riverdale Roanoke

Visit VBR

IMBA

Roanoke Star Cycling

Parkway Brewing

Black Dog Salvage

Projects

Logo Design

Parkway Brewing Company

Project Management

USA Cycling Amateur Road Nationals

Project Management

Virginia's Blue Ridge

Project Management

Gravel Adventure Field Guide

Storytelling

IMBA

Storytelling

IMBA

Logo Design

ArchiveCore

Design for Print

Black Dog Salvage

Experience

Principal Consultant

2023 - Present | Marketing, graphic design, communications, public relations, branding, copy writing, content development, website management, social media marketing and digital strategy.

Outdoor Experiences Manager - Visit VBR

2021 - 2023 | Marketing, communications, content development, program development, email marketing, national events production, CRM management, graphic design, copy writing, campaign development and management, and social media marketing.

Marketing Manager - IMBA

2019 -2021 | Marketing, communications, brand management, content development, email marketing, graphic design, database management, copy writing, asset management, CRM management, digital strategy, campaign development and management, and social media marketing.

Principal Consultant - GIJ Creative

2016 - 2019 | Digital Marketing, design for print & web, communications, public relations, branding, copy writing, content management, Outdoor Recreation Advocacy Specialist.

Marketing & PR - Black Dog Salvage

2012 - 2016 |Marketing, social media, public relations, website content creation & management and graphic design for the Salvage Dawgs as seen on the DIY Network.