These playlists can be directly loaded into your LMS course folders
Chapter 1: Marketing Fundamentals
Chapter 2: Marketing Environment
Chapter 3: Consumer Behaviour
Chapter 4: Segmentation, Targeting, Positioning
Chapter 5: Creating Customer Value: Product to Experience
Chapter 6: Capturing Customer Value: Price to Exchange
Chapter 7: Delivering Customer Value: Place to Everywhere
Chapter 8: Communicating Customer Value: Promotion to Evangelism
Chapter 9: Social Responsibility and Ethics in Marketing
Chapter 10: Market Research
Chapter 11: Competitive Marketing Strategies
Chapter 12: Marketing Metrics
Chapter 13: Digital Marketing
Chapter 14: Services Marketing
Chapter 15: B2B Marketing
Chapter 16: Global Marketing
Chapter 17: Contemporary Topics in MarketingÂ
